Marketing: 7 Easy Ways To Increase Sales

7 Easy Ways To Increase Sales

Written by David Bell

"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often, repparttar

answer is... "You're not doing anything wrong. You just need to do some things better -- and you need to start doing a few things you've been neglecting." Here's a list you can use to evaluate your own marketing efforts. It includes what I've found to be repparttar 120508

7 most important marketing principles contributing to repparttar 120509

success of ANY business. 1. TARGET SPECIFIC NICHE MARKETS Everyone may be a prospect for your product or service. But your marketing efforts will produce repparttar 120510

best results for repparttar 120511

lowest cost when you target prospects with repparttar 120512

greatest need for what you offer. Identify a niche market. Customize your promotional material to appeal to their greatest need. Then multiply your results by defining several other niche markets and slanting your promotional materials to appeal repparttar 120513

biggest need of prospects in each market. 2. PROMOTE YOUR OWN USP USP is short for "Unique Selling Proposition". It's repparttar 120514

compelling reason why a prospect will do business with you instead of with your competition. You'll attract repparttar 120515

maximum number of customers when you offer a benefit they cannot get from your competitors. If you don't already have a USP, create one by adding something to your business you're not already offering. Convert it into a benefit statement and include that statement in all your advertising. 3. NEVER ADVERTISE WITHOUT AN OFFER Always include a powerful offer in your advertising. Offer free information related to your product or service to generate inquiries or website traffic. Then make repparttar 120516

most compelling discount or bonus offer you can afford -- to convert these inquiring prospects into paying customers. This automatically leads to repparttar 120517

next marketing principle... 4. COLLECT CONTACT INFORMATION AND USE IT TO FOLLOW UP Most prospects won't buy repparttar 120518

first time they hear or see your sales message. You need a system to collect contact information enabling you to reach them again with periodic reminders and offers. Many businesses develop over 50 percent of their sales by following up with prospects who previously requested information but didn't buy -- yet. Advertising is expensive. Maximize your return on it by following up periodically with repparttar 120519

prospects it produced to convert more of them into customers.

Overcoming Objections to Price

Written by Charlie Cook

How much more could you earn if your prospects didn't object to your prices? You'd close more sales and be more successful.

Like most service professionals and small business owners chances are you struggle with objections to pricing on a daily basis. You lose business because prospects get stuck on price. Your pricing will never satisfy everyone but repparttar following ideas will help you eliminate pricing objections from repparttar 120507 majority of your buyers.

MARKET TO PROSPECTS EMOTIONS One of repparttar 120508 biggest marketing mistakes you can make is to start by marketing to a prospect's head instead of their heart. If your marketing materials and presentations lead with a presentation of repparttar 120509 product or service features and/or your own credentials, this is repparttar 120510 wrong information to present up front to prospects and can hinder repparttar 120511 sale of your products and services.

The majority of purchases are ultimately based on emotion. Vehicle purchases are a great example. Sales of 4 wheel drive SUV's has soared despite repparttar 120512 fact 90% of repparttar 120513 buyers never go off road or need repparttar 120514 4 wheel drive functionality. Porsche sales have grown steadily, despite repparttar 120515 fact that most often their owners use them around town and in traffic, rarely if ever driving at repparttar 120516 over a hundred miles an hour they are easily capable of going.

Your prospects buy your products and services for their own reasons, not yours. Get their attention by focusing your marketing on their concerns. Use questions to bring their emotional reasons for making a purchase into repparttar 120517 conversation. When you present repparttar 120518 benefits of your products or services, do so in repparttar 120519 context of your prospects' emotional interests.

- Are you marketing to your prospects hearts or their minds?

UNDERSTAND THE EMOTIONAL REASONS PEOPLE BUY Some people buy cars based on their perception of safety, others based on repparttar 120520 potential for speed and others make their selection based on how little gas repparttar 120521 vehicle consumes. If you want to be more successful in marketing you need to know repparttar 120522 emotional reasons people buy your products and services.

Reasons prospects buy include fear, gain, comfort, security, pride and personal satisfaction. When it comes to making a decision these are repparttar 120523 motivators that determine whether your prospects buy your products and services.

If you sell investment advice, fear of loss, desire for gain and security may all be motivators. If you sell wide screen TVs or audiophile stereo equipment, personal satisfaction and pride may be repparttar 120524 motivators. If you sell graphic design, your client's desired image is a motivator.

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