7 Easy Ways To Increase Sales

Written by David Bell


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5. REMOVE THE OBSTACLE OF RISK Do you knowrepparttar major reason why people don't buy something they want or need? They don't want to takerepparttar 120508 chance of getting something different than they expect and maybe even losing money. You can eliminate this risk by guaranteeing satisfaction. If you sell products, offer a liberal money back guarantee. If you provide a service, offer to continue working without additional charge untilrepparttar 120509 promised result is achieved. 6. DIVERSIFY It's easier and less expensive to get more business from satisfied customers than to find new customers. Continually find or develop new products and services related to what you sell -- and offer them to your customers. Affiliate programs offer a quick and low-cost way for Internet based businesses to add new products and services to their inventory.

7. NEVER STOP TESTING

Continually test and evaluaterepparttar 120510 effectiveness of everything you use or do to promote business. Here's a highly effective 80/20 guideline you can use. Invest 80 percent of your advertising budget and effort in proven promotions and 20 percent in testing new variations. Most businesses using this system continue growing -- even in a highly competitive market.

Take a few minutes to evaluate how well you're implementing each of these seven marketing principles in your business. A small improvement in just one of them will boost your sales immediately. An improvement in several will generate a big increase in your total sales volume. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.




Overcoming Objections to Price

Written by Charlie Cook


Continued from page 1

Marketing is about helping prospects make decisions. If you understandrepparttar emotional reasons your prospects use to justify a purchase than you can pitch to their emotions in your advertisements, on your web site, in your brochure and in your presentations and conversations.

- What arerepparttar 120507 emotional reasons your prospects buy?

HELP PROSPECTS DEFINE VALUE To help prospects understandrepparttar 120508 value of your services, don't tell them; ask them. Most people learn by putting new ideas into their own words. Use questions to get prospects to identifyrepparttar 120509 ways they'll benefit from your products. Ask them what they want, what they are looking for, and how they expect to benefit. Get your prospects to define their aspirations and objectives for their purchase.

These questions actively engage your prospects. By describingrepparttar 120510 benefits they are looking for they begin to imagine how much better off they'd be with your products and services.

- What questions can you ask to get prospects to describerepparttar 120511 value of your products and services?

PUT PRICE INTO CONTEXT There is a reason a car salesman has you look at a car in detail and take if for a test ride so you can experience allrepparttar 120512 features before they'll discuss price.

Hedge funds are investment vehicles that can provide unique benefits such as being able to achieve steady growth in both up and down markets or unusually high returns. Some investors believe these benefits are worth paying hedge fund managers ten timesrepparttar 120513 normal management fees.

A price of ten dollars or ten thousand can scare your prospects away if you give it to them too soon. After prospects' have definedrepparttar 120514 value ofrepparttar 120515 service or product they're interested in and can see themselves usingit, then and you present your pricing, they are much more likely to buy.

- Are you presenting your pricing information too soon?

Increase your sales by pitching to your prospects' reasons for buying. Use your questions to help prospects definerepparttar 120516 benefits of your products and services in their own words. They will have far fewer objections to price and you'll make more money.

- 2004 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up to receive the Free Marketing Guide, '7 Steps to Grow Your Business' and the 'More Business' newsletter, full of practical tips you can use at http://www.marketingforsuccess.com


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