7 EASY WAYS TO INCREASE SALES -- FASTWritten by Bob Leduc
"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often, answer is... "You're not doing anything wrong. You just need to do some things better -- and you need to start doing a few things you've been neglecting."Here's a list you can use to evaluate your own marketing efforts. It includes what I've found to be 7 most important marketing principles contributing to success of ANY business. 1. TARGET SPECIFIC NICHE MARKETS Everyone may be a prospect for your product or service. But your marketing efforts will produce best results for lowest cost when you target prospects with greatest need for what you offer. Identify a niche market. Customize your promotional material to appeal to their greatest need. Then multiply your results by defining several other niche markets and slanting your promotional materials to appeal biggest need of prospects in each market. 2. PROMOTE YOUR OWN USP USP is short for "Unique Selling Proposition". It's compelling reason why a prospect will do business with you instead of with your competition. You'll attract maximum number of customers when you offer a benefit they cannot get from your competitors. If you don't already have a USP, create one by adding something to your business you're not already offering. Convert it into a benefit statement and include that statement in all your advertising. 3. NEVER ADVERTISE WITHOUT AN OFFER Always include a powerful offer in your advertising. Offer free information related to your product or service to generate inquiries or website traffic. Then make most compelling discount or bonus offer you can afford -- to convert these inquiring prospects into paying customers. This automatically leads to next marketing principle... 4. COLLECT CONTACT INFORMATION AND USE IT TO FOLLOW UP Most prospects won't buy first time they hear or see your sales message. You need a system to collect contact information enabling you to reach them again with periodic reminders and offers. Many businesses develop over 50 percent of their sales by following up with prospects who previously requested information but didn't buy -- yet. Advertising is expensive. Maximize your return on it by following up periodically with prospects it produced to convert more of them into customers.
| | The Take No Prisoners Marketing StrategyWritten by Bill Daugherty
There are more web sites on WWW than there are people on earth. And at one level or another, you are in competition with everyone of those billions of sites for your share of site traffic. To maximize your marketing efforts you need a strategy that includes a large arsenal of marketing tools and a plan that uses those tools consistently and simultaneously. I have recently developed such a strategy to market my own Internet businesses, and results have been spectacular.I call it "The Take No Prisoners Marketing Strategy," because it utilizes a relentless 100% marketing effort. Previously I approached my site promotion in an unorganized and haphazard way. As a result, my traffic was up and down, mostly down. Since following this new strategy, my traffic has consistently grown and my sales have never been higher. My first step was to devote a portion of each and every working day to doing nothing but submitting ads. That's every working day. No exceptions. Step two was keeping a log of all my search engine and ad submissions. I enter name and url of site, ad copy, date of submission, duration of ad and when I can resubmit. This is extremely important. If you don't know when to resubmit, you will either over-submit and be branded a spammer, or you will under-submit and fail to maximize full benefits from those sites.
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