5. REMOVE THE OBSTACLE OF RISK

Do you know major reason why people don't buy something they want or need? They don't want to take chance of getting something different than they expect and maybe even losing money. You can eliminate this risk by guaranteeing satisfaction. If you sell products, offer a liberal money back guarantee. If you provide a service, offer to continue working without additional charge until promised result is achieved.

6. DIVERSIFY

It's easier and less expensive to get more business from satisfied customers than to find new customers. Continually find or develop new products and services related to what you sell -- and offer them to your customers. Affiliate programs offer a quick and low-cost way for Internet based businesses to add new products and services to their inventory.

7. NEVER STOP TESTING

Continually test and evaluate effectiveness of everything you use or do to promote business. Here's a highly effective 80/20 guideline you can use. Invest 80 percent of your advertising budget and effort in proven promotions and 20 percent in testing new variations. Most businesses using this system continue growing -- even in a highly competitive market.

Take a few minutes to evaluate how well you're implementing each of these seven marketing principles in your business. A small improvement in just one of them will boost your sales immediately. An improvement in several will generate a big increase in your total sales volume.

Step three was to increase my marketing tool arsenal. Previously, I had limited my marketing to FFA (Free For All) pages, online classified ads and an occasional ezine ad. I added banners, links on other sites, a lot of ezine ads (both free and paid), joining and mailing to a lot of optin email groups and some offline advertising. Plus, I increased my use of resources I had been using.

Step four consist of constantly monitoring my traffic and tracking results of my various ads. If one ad resource isn't working, I drop it. Of course, I am always adding new marketing tools to my arsenal.

Step five is best step of all. I watch as my traffic and my bank account grow.

The key to this simple, yet effective strategy, is staying with it day after day. If you have self-discipline to follow this regiment for a month or two, you will never want for traffic to your site.