Marketing: 5 Unusual Ways to Increase Your Profits

5 Unusual Ways to Increase Your Profits

Written by Jason Mann

(Feel free to use this article in your ezine or on your website as long as you keep repparttar

entire article including all website links intact.)

Here are 5 tips to help you increase your profits.

All 5 work for any business and they won't cost you anything to implement.

1. Joint Ventures

Joint ventures offering unlimited profit opportunities for your business. The idea of a joint venture is to partner with a business owner that is not in direct competition with your business.

For example, let's say John sells a book about how to save money at repparttar 119903 grocery store. John could partner with certain grocery stores to sell his book at their counters for a cut of repparttar 119904 profits.

Joint ventures are perfect for people with limited funds for their business because most ventures can be set up on a profit share basis. In other words, no up front money is spent by you on advertising in exchange you give repparttar 119905 business advertising your offer a cut of repparttar 119906 profits.

2. Upgrades

Commonly overlooked by business owners, repparttar 119907 upgrade is a powerful profit producer. When people buy from your business they demonstrate trust in you and your product. Why not offer them another related product or service and gain those extra dollars for your business.

Upgrades help you service your customers by delivering valuable information they more than likely want from you.

Some businesses use upgrades as their main profit point. They sell lower priced products to get people to buy from and trust them, then offer a higher priced product (this is where they make repparttar 119908 large profit) later on.

3. Using unused resources

As a web user you've probably come across repparttar 119909 dreaded 404 file not found pages while browsing around repparttar 119910 web.

These pages are a perfect example of tapping into unused resources. Almost all of these pages can be customized to redirect people back to your web site or make a direct offer.

In other words you can place a web page there that says, "Oooops! Either repparttar 119911 page you are looking for has been removed or repparttar 119912 URL you visited no longer exists. Use repparttar 119913 following link to get back to our main web site.

The Elements of Expertise

Written by Steven Van Yoder

Bill Connington is a New Jersey-based financial advisor who is actively working to position his firm, Connington Wealth Management, as a specialist in helping physicians deal with investment, retirement planning, and money management issues. Bill publishes articles about investing in magazines like Physician’s Money Digest and Dermatology Today. He is creating a special report about investing for doctors, and has assembled a client advisory board that meets once a quarter to discuss how he can better direct his firm to repparttar

unique investment needs of physicians. He also hosts monthly seminar/wine- tasting events for clients and prospects, and volunteers for a nonprofit comprised of physicians. As one of my clients, Bill has embraced a core Slightly Famous marketing strategy: target your best prospects, and boost your visibility and credibility, by becoming a recognized expert within that community. After only a year, his efforts are paying off. Bill now gets calls from physicians all over repparttar 119902

country who read his articles. His wine-tasting events are a big hit, and Bill’s increasing visibility within doctors’ communities in his area has grown his reputation in a way that attracts new clients. The Expert Advantage Not so long ago, expertise was equated with repparttar 119903

number of years you were in business, or repparttar 119904

college diploma that hung on your wall. That has changed; people are now more interested in repparttar 119905

results you can produce than in whether your career started 25 years ago, or whether your degree is from an Ivy League college. As an expert, you’ll be sought- after. You will get more business with less effort, and command higher fees. Journalists will come to you for information. You will be asked to speak at conferences. You will out-position your competitors because you know more and will be recognized as knowing more. You don’t have to be appointed by anyone other than yourself to become an expert in your field. If you can deliver to your prospects’ unique needs, people will be interested in you, no matter how brief your business experience or how few diplomas grace your walls. Becoming an expert takes work, but it's within your reach. You don't need a special degree, but you do need a willingness to learn. Niche Your Expertise Slightly Famous businesses focus on distinct target markets they can realistically hope to dominate. Why? Because market niches are, above all, manageable. You can get your mind around them effectively enough to design a marketing strategy that speaks in personal terms to real prospects. You need a deliberate strategy to help you understand all you can about your target market. It would be impossible for you to know everything, but you certainly need to be considerably better informed than most. Being able to keep yourself in this position is a process that never ends. If you're new to your niche, you may need to play catch-up. You can follow several steps to develop a good general knowledge of your best prospects, and then pursue a long-term strategy to stay up-to-date about where your target market is going.

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