Marketing: 5 Unusual Ways to Increase Your Profits

5 Unusual Ways to Increase Your Profits

Written by Jason Mann

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Your Link here."

Simple, you gain traffic that would have been lost to your 404 file not found page.

Another great use for these pages is to rent them out to advertisers or you can rent out other web sites 404 file found pages and advertise your web site on them.

(HINT: Joint Venture with other sites to use their 404 pages for your sales offer.)

4. Leverage someone else's ezine

People are selling off their ezines left and right.

One way to get around repparttar buying of an ezine is to offer to run repparttar 119903 ezine and in exchange you will split repparttar 119904 profits produced from it with repparttar 119905 owner.

Once you have control of repparttar 119906 ezine you can place advertisements for your product in it. Send offers to repparttar 119907 list for your product etc ...

It may take some time to find repparttar 119908 right ezine and an owner who is willing to work with you on this type of arrangement. But repparttar 119909 wait is worth repparttar 119910 reward.

5. Use your competitors

Approach your competitors and offer to take their *inactive* customers off their hands. Make a note that these people are wasting their resources and costing them money by not being used.

Offer to send a letter to them offering your product and in exchange you'll split repparttar 119911 profits with your competitor.

Again, you may have to approach quite a few of your competitors because most will not be interested in offering competitive products to their database.

Stress that these people are not making them money at repparttar 119912 present time but rather are costing them money.

Ask to make your offer to customers who have been inactive for 4-6 months. This will help you make your point of lost profits for your competitor and repparttar 119913 need to gain some of that money back.

Jason Mann is a profitability consultant who works with small online businesses to increase your profits using unique and powerful strategies. Visit: http://www.majorprofitmargins.info

The Elements of Expertise

Written by Steven Van Yoder

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Read Everything You Can Experts set aside time to read a variety of media that affect their target market. Start with trade and special interest magazines that cover issues affecting your niche and provide focused, up-to-the-minute information. You might be able to find them in a library, or read back issues on repparttar

publications’ Web sites. Subscribe to e-mail newsletters, news services, and specialized publications. These sources enable you to take repparttar 119902

pulse of your industry. Make frequent trips to a good business bookstore, and look for books that address your industry, niche, and type of work. Develop a reference collection you can turn to for immediate, dependable information. Articulate a Distinct Viewpoint It's not enough just to be an expert. You need to use your knowledge to deliberately distinguish yourself from your competitors. Plug yourself into every possible outlet that influences your niche. Assess what others are doing, saying, and writing about your industry. Your goal is not just to be fully informed, but also to develop a keen perspective that sees links between your industry and repparttar 119903

larger world. Experts know that they must actively seek out new evidence that impacts their theories and assumptions. You don’t need an ultimate truth, but you do need to articulate your position clearly and have relevant facts close at hand. You Are repparttar 119904

Resource Becoming a resource within your target market starts with sharing your knowledge. Publishing articles and giving talks are powerful techniques to establish your expertise. Writing and speaking pre-sells others on your abilities, and exposes you to thousands of prospects. And reprints of published articles make excellent, low- cost sales literature, replacing expensive but less targeted brochures, mailers, and newsletters. The more you become known as a source of expert information, repparttar 119905

more potential customers trust you. You become part of their world, a center of influence, and because people like to do business with people they know, or know of, you will be their first choice. Keep It Going Your expertise will also be repparttar 119906

foundation of a strong business that delivers great service. This will generate word- of- mouth referrals that attract clients with less effort because you have proved that you deliver results that people seek, want, and need. Maintaining your expertise is an ongoing process. If you persist, becoming a recognized expert can serve as your most effective marketing strategy. The process starts with you. Once you begin to see yourself as an expert, others will see you as an expert, too!

Steven Van Yoder is author of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort. Visit http://www.getslightlyfamous.com to read the book and learn about 'slightly' famous teleclasses, workshops, and marketing materials to help small businesses and solo professionals attract more business.

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