Some days I just have to shake my head when I hear fellow home business people tell me about
work and money they put forth to do a presentation. Why? Because they're not getting results they should be. They're throwing away money and wasting energy, unnecessarily. They don't understand why they can't recruit or refer others to do same thing. After all, they're presenting themselves as very professional, polished individuals. They're doing everything right - aren't they?
In order to answer that question let me put a little scenario in front of you ....
Your good friend (we'll call her, Susan) invites you to her home for a presentation centered around recruiting others to work from home, selling easily marketable baby products. Her home is so spotless - it's sterile. There are 39 other people there (most of whom you've never met). Some are stay at home parents. Others are corporate office workers. Susan is dressed in a business suit, as are some of others. Most of stay at home parents are dressed casually. The presentation is perfectly rehearsed, quite formal in its delivery, without a word spoken from anyone else. Afterwards, Susan brings out snacks of shrimp, an assortment of cheeses, cold cuts, fresh fruit and finger sandwiches along with wine, coffee, and herbal tea. Out of 40 people, one person sees opportunity that Susan has presented. A success, right? Wrong!
You may be reading this and saying to yourself "But she did get one person!" While that's true, flip side is that statistically, 20 to 30 people should have seen opportunity. So, what went wrong?
Regardless of fact that Susan has an opportunity that people should rightfully be jumping at;
- Susan had too many people in her home
- There were two distinctly different groups of people
- Her home was too perfect
- Susan was over-dressed
- The snacks and refreshments were too elaborate
- The presentation itself was too formal
- Everything was simply too much!
