1. PROMOTE ONE THING AT A TIME

Promote only 1 product or service at a time. It limits your prospect's buying decision to either "yes" or "no". Every "yes" answer produces an immediate sale.

Avoid promotions requiring prospects to make more choices after making decision to buy. Some won't be able to make a clear choice. They'll avoid risk of making a wrong choice by making NO choice -- and you lose sale you already had.

You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It produces maximum number of sales.

2. LEAD WITH YOUR BIGGEST BENEFIT

What's biggest benefit you offer to customers? That benefit is your strongest selling appeal. Use it to attract prospects to your promotional message.

State your biggest benefit in headline of your ads. Put it in first sentence of your sales letters. Include it in a title at top of your webpage. Use it as opening of your audio or audio-video promotions. Leading immediately with your biggest benefit captures your prospect's attention and provides a compelling reason to continue reading or listening to your message.

3. PERSONALIZE YOUR APPROACH

More people will buy from you when they feel you are talking directly to them about their individual needs. Develop customized versions of your sales message to cater to specific interests of prospects in each market you target. Use language and style of prospects in each market to communicate your message to them.

1. CREATE HIGHER PRICED OFFERS

Increase your average size sale by combining 2 or more related products or services into a Special Combination Package. Price this combination package lower then total cost of buying each item separately -- and promote it as a Special Offer.

TIP: Don't complicate your package offer by including an option to buy any items separately. Limiting customers to a simple "yes" or "no" decision generates more sales than confusing them with a "yes", "no" or "which one" decision.

2. TONE DOWN YOUR CLAIMS

Avoid making any claim about your product or service that sounds exaggerated ...even if it is true. When your claim sounds too good to be true, your prospective customers will assume it's not true -- and they won't buy. Reduce any bold claims to a more believable level.

TIP: Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent" ...even if 20 percent is accurate number.

3. TRIVIALIZE YOUR PRICE

Demonstrate a low cost for your product or service by breaking down price to its lowest time increment. For example, "$349 per year" frightens many customers away. But presenting it as "Enjoy all of this for less than 96 cents a day" attracts them to low cost.

4. REVEAL WHO YOU ARE

Prospective customers are more likely to buy a product or service from a business when they can reach person responsible for operating business.