One way is to create special web pages for prospects in each market you target. Customize content of each to appeal to prospects in that group. Then add a link to each of these special pages on your home page.

4. PROVIDE SPECIFICS

Marketers often describe their product or service with words like, "It's fast, easy and inexpensive". But a specific description of how fast, how easy and how inexpensive will generate more sales.

For example, a general statement like, "Our clients get more sales", is dull. It won't produce sales. Replace it with a specific statement like, "Most of our new clients enjoy at least a 17 percent sales increase in first month". This statement creates excitement. It motivates prospects to sign up now so they can start enjoying that 17 percent increase in THEIR sales.

5. DRAMATIZE FEELINGS

Customers usually buy on impulse, not logic. They base their buying decision on how they feel about your product or service. Get them excited about using your product or service and you'll increase your sales.

Revise your ads, sales letters and web pages to dramatize emotional rewards your customer will experience when using your product or service. Use vivid word pictures to help them imagine themselves already enjoying those benefits. For example, a financial planner could describe what it feels like to enjoy an affluent lifestyle without debt.

Each of these 5 selling tips will help you increase your sales. They produce immediate results. And they won't cost you anything to implement.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

5. PROVIDE FAST ANSWERS

Answer inquiries and questions from prospective customers quickly ...while their level of interest is high.

If you find yourself personally answering a lot of questions, post answers to your most frequently asked questions on a Questions and Answers page at your web site.

A Q&A page enables your customers to get fast answers to their questions while reducing number of questions you have to answer individually. But it deprives you of an opportunity to impress your prospects with personal attention that usually leads to an immediate sale.

6. WELCOME COMPLAINTS FROM UNHAPPY CUSTOMERS

Don't avoid complaining customers. Give them priority attention. Unhappy customers or clients who complain help you grow your business.

Complaining customers are giving you an opportunity to resolve their problem and keep them as a customer. They're also alerting you to a problem you need to correct before it causes you to lose business from other prospects and customers.

7. MAKE TESTING A HABIT

Continually measure and compare results of your advertising and promotional efforts. Continual testing enables you to make adjustments to improve your total performance. It pays off in higher profits and reduced financial risk.

Many successful businesses use an 80/20 formula for testing. They invest 80 percent of their advertising budget in proven promotions and 20 percent in testing new variations. This formula generates a constant stream of profitable business from proven promotions while it forces business to continually test and find ways to produce better results.

These 7 simple selling tactics are easy to use and highly effective. They will quickly increase your sales volume and profit -- without increasing your expenses.