It doesn't matter what race you're in or what you sell.

There're always going to be competitions threatening your business, especially if you're involved in a hot market.

It's a catch-22 situation as such markets are where you make most money in first place.

Look at it this way, even your local ice-cream seller has his, or her hands full with competition.

Imagine doing business online where prospects are faced with unlimited alternatives besides yours.

You've got to outperform and beat your own competitors, before you become beaten one.

Now I don't mean really going out there with a baseball bat like a madman. Nor do I advocate verbal 'bashing' which seems to be a rage that'll never go away.

There're far easier ways to deal with your competition.

Read on then, here are 5 staggeringly simple 'secrets' to winning race everytime.

-------------------------------------- Secret One : Building Your Own "X-factor" --------------------------------------

Customers are always looking for something different and refreshing.

In a senario of ebook marketing, you may very well be selling exact ebook as a thousand other resellers.

Ask yourself : what will make customers buy yours?

In this example, you should create your own branding and differentiation. For instance, make more profits by :

- Repackaging ebooks into unique packages - Designing your own sales page for uniqueness - Offering truly exclusive bonuses - Presenting more professionalism - Serving up better customer service

Brand yourself, be different and be bold. This is your "X-factor" advantage which no competitor can copy.

it's uniquely YOU.

As my good friend John Colanzi will say "stop promoting products and start promoting you".

-------------------------------------- Secret Two : Become Friends --------------------------------------

Secret number two out of "How To Make Friends And Influence People".

Just kidding. But if you look at it in this way, competitors are really perfect 'business partners'.

Think about it. Both of your businesses are targeting same kinds of prospects.

So why not help each other?

Everyone wins by combining strengths.

The easiest method to do this is through Joint Ventures, which can be for anything you dream of.

My principle is simple : find close competitiors and turn them into partners.

Contact them personally and prospose a joint venture deal :

This is a problem many online business owners face. You want to appear friendly and helpful, but person on receiving end of your favor is draining you dry. After all, these are services you charge for. This is how you make your living.

Like many folks, you don’t want to appear rude or unprofessional. But time you take to answer questions and provide help is taking away from your ability to earn an income. Let me tell you about one approach that seems to work wonderfully.

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