We both know that to make a sale, you need to have people actually read your sales letter. So here's five often overlooked yet simple techniques you can apply to any sales letter right now to turn your copy into an engaging, "keep them reading till end" deal closer. Read on.
1) BREAK UP YOUR COPY WITH A FEW ONE SENTENCE PARAGRAPHS
Nothing scares reader of a sales letter quicker then a long-winded, cluttered, blab on forever sales letter.
Instead of writing a short sales letter (we know long copy sells), break it up and make it LOOK smaller to untrained eye.
You can do this with short one-sentence paragraphs.
It's an easy way to cut a long sales letter down to size and hand it over to your readers in easy to digest bites.
And it works!
Try it now. Take your existing sales letter and just break it up a bit. Divide a paragraph into a few one sentence paragraphs here and there. Make it easy and clean to read and watch what happens!
2) USE THESE TO BREAK UP YOUR COPY
Again, long sales letters freak us out. Unless we're really hot for offer we won't want to jump in and invest time reading a sales letter that looks like it could take us better part of an afternoon.
Aside from breaking up sentences, add bullets that scream about benefits. Number some of your comments into mini lists. And use bold printed large font headlines to catch eye and give separation to long runs of copy.
3) EMPHASIZE STRONG WORDS AND PHRASES