Nothing draws eyes like a bold printed phrase or an underlined word. And it works wonders for making your copy reader friendly.

There are all kinds of techniques you can use when you want to draw eye to certain points and benefits. Some include:

* Italics * Highlighting * Bold * Capital Letters * Large Font * Underlining * Graphics * Indented Sentences

But one word of caution. Overuse of these emphasizers can quickly lose their effectiveness when overdone!

4) START SOME SENTENCES WITH A CONJUNCTION

The easiest way to make a transition from one paragraph to another, and keep tone conversational, is to start your sentences with conjunctions.

But again, keep it simple. It's easier to say "and" rather then "furthermore". Keep your copy simple and in a sixth grade reading level for maximum effectiveness.

5) USE FRAGMENTED SENTENCES

Sentence fragments provide a way to place drama and emphasis in your sales letters.

Example:

Today you can have complete access to my arsenal of maximum power promotion tools guaranteed to give you solid results. But one word of caution. These tools are only recommended for those that can handle a flood of traffic buzzing their site.

I threw in "one word of caution." That emphasize sentence, and makes it hit like a pillowcase full of stones.

These five techniques are time tested and proven. Use them to create a sales letter that holds your reader and doesn't let go!