1. PROMOTE ONE THING AT A TIME

Promote only 1 product or service at a time. It limits your prospect's buying decision to either "yes" or "no". Every "yes" answer produces an immediate sale.

Avoid promotions requiring prospects to make more choices after making decision to buy. Some won't be able to make a clear choice. They'll avoid risk of making a wrong choice by making NO choice -- and you lose sale you already had.

You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It produces maximum number of sales.

2. LEAD WITH YOUR BIGGEST BENEFIT

What's biggest benefit you offer to customers? That benefit is your strongest selling appeal. Use it to attract prospects to your promotional message.

State your biggest benefit in headline of your ads. Put it in first sentence of your sales letters. Include it in a title at top of your webpage. Use it as opening of your audio or audio-video promotions. Leading immediately with your biggest benefit captures your prospect's attention and provides a compelling reason to continue reading or listening to your message.

3. PERSONALIZE YOUR APPROACH

You can get more sales from prospects by reducing their feeling of skepticism -- AND by increasing their desire for your benefits. Here's how...

HOW TO REDUCE YOUR PROSPECT'S SKEPTICISM

Your prospects bought things in past that didn't produce promised results. It's natural for them to be skeptical of your offers and promises. Here are 2 techniques you can use to overcome their skepticism.

1. Eliminate Risk

The main cause of your prospect's skepticism is their fear of loss. They don't want to risk losing money if your product or service doesn't produce results they expect. You can eliminate that fear by guaranteeing their satisfaction. Offer to refund buyer's money if they don't get results you promise.

A money back guarantee is a powerful sales tool. But it may not be practical for you if you sell a service. You can't recover all time and labor you already invested in a job. Instead of a money back guarantee, provide a guarantee to continue performing services until your customer is satisfied with results. This eliminates your customer's fear of loss without creating a big risk for you.

2. Provide Proof -- Include Testimonials