It's easy to use different versions of your sales message when you control who gets it. But how can you personalize your web site to appeal to prospects in one market without losing your appeal to other prospects visiting your site?

One way is to create special web pages for prospects in each market you target. Customize content of each to appeal to prospects in that group. Then add a link to each of these special pages on your home page.

4. PROVIDE SPECIFICS

Marketers often describe their product or service with words like, "It's fast, easy and inexpensive". But a specific description of how fast, how easy and how inexpensive will generate more sales.

For example, a general statement like, "Our clients get more sales", is dull. It won't produce sales. Replace it with a specific statement like, "Most of our new clients enjoy at least a 17 percent sales increase in first month". This statement creates excitement. It motivates prospects to sign up now so they can start enjoying that 17 percent increase in THEIR sales.

5. DRAMATIZE FEELINGS

Customers usually buy on impulse, not logic. They base their buying decision on how they feel about your product or service. Get them excited about using your product or service and you'll increase your sales.

Revise your ads, sales letters and web pages to dramatize emotional rewards your customer will experience when using your product or service. Use vivid word pictures to help them imagine themselves already enjoying those benefits. For example, a financial planner could describe what it feels like to enjoy an affluent lifestyle without debt.

Each of these 5 selling tips will help you increase your sales. They produce immediate results. And they won't cost you anything to implement.

Develop habit of asking you customers and clients for testimonials. Then use them in all your marketing efforts.

TIP: Get permission from your customer to include their real name and address with their testimonial. Testimonials from real people are more believable then anonymous testimonials.

INTERNET MARKETERS: Testimonials are highly effective for building your credibility online. Don't limit their use to web pages promoting product or service mentioned in testimonial. Include a few on your home page too.

HOW TO INCREASE YOUR PROSPECT'S DESIRE

Convert benefits provided by your product or service into vivid word pictures. Put your prospect in picture by dramatizing what it feels like to be enjoying those benefits.

Be specific. If you sell financial products, describe what it feels like to enjoy an affluent lifestyle without debt. If you sell boats, describe what it feels like cutting through waves with your friends onboard. If you offer an MLM or other home-based business opportunity, describe what it feels like to work at home without a boss.

IMPORTANT: Be sure your word pictures are dramatizing benefits and not describing features. Customers are not interested in new high tech insulation used in your picnic cooler (a feature). They're only interested in being able to enjoy ice cold beverages all day long when they're outside on a hot day (the benefit).

Use techniques in this article to help your prospects reduce their feeling of skepticism and increase their desire for your benefits. Once their desire is greater than their skepticism -- you'll gain a new customer.