5 Reasons You Need to Build a ListWritten by Simon James
Building a list for your business is most lucrative way to make money. Once you have contact information for your potential customers, you can market to them over and over. Statistically, it takes about seven contacts with a potential customer to get sale. However, over course of one year, if you continue to market your product or service to that reader, you have an 80 percent chance of making sale. Below is a list of reasons why you need a list. 1. It's where money is. As I mentioned before, when you capture contact information of your potential reader you can market to him/her over and over again. This increases your chance of making a sale. 2. You can build a relationship with potential customer. Credibility is always a problem on internet. When you build a relationship with your potential customer, you are more likely to get sale. Your new customer is more likely to trust you, further leading to another sale. Now that doesn't mean you should abuse this relationship. Offer your new customer products and services that will actually help him/her. You will inspire more confidence this way and increase your sales. 3. It's cheaper than finding new customers. It costs about five times more to find new customers than it does to market to ones you have. Build a relationship, provide your customers with valuable content, and they will stay with you. 4. Lists are easy to build. Once you have decided topic of what your list will be, all you need is a good lead capture system. Set up a minisite, list benefits of subscribing to your list, and collect email addresses. Then you can send them your offers. Just don't forget to provide
| | How to Run a Successful News Release ProgramWritten by
Claire Cunningham
Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.Here are six simple steps for developing a news release program that extends your reach and generates inquiries at a fraction of cost of advertising. 1) DETERMINE YOUR AUDIENCE AND MESSAGE. If you have a marketing or communications plan in place, you already have audiences and messages defined. No need to reinvent for your news release program, although you may need to select audiences and messages that are most appropriate. 2) BUILD A LIST. Once you know your audience, you’ll need a list of publications they’re likely to read. A great place to go to create a list is http://www.medialistsonline.com – a service of Bacon’s. It’s reasonably priced and fast. The downside is lists come with no updates. You may need to re-purchase your list several times during a year. Or it may make more sense for you to buy a media directory subscription. However you build your list, make it broad. With a news release program you can send releases to many more publications than you can afford to advertise in. Sending a release just entails paper, printing, a photo, an envelope and a stamp.
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