Marketing: 5 Reasons You Need to Build a List

5 Reasons You Need to Build a List

Written by Simon James

Continued from page 1
some kind of content. Offer a free report in addition to your newsletter. I can't emphasize enough how important good content is. You want to keep your customers coming back, and content is king on repparttar

internet. 5. Having a list will open up new markets for you. If you have a lucrative list, word will get around. This will open up a new market for you because you will get plenty of potential joint venture partners. Not only will you get tons of products thrown your way, absolutely free, but you will add new products to repparttar 135770

line you sell. Let me caution you here: don't accept every joint venture you get. Make sure that repparttar 135771

product falls in line with what you are already selling. Make sure that repparttar 135772

product is a good one. Evaluate it yourself first to make sure that this is a product you can be proud of selling. Your reputation is on repparttar 135773

line here. Send too many offers to your list, and your readers will get so angry with you they will unsubscribe. There are probably dozens of reasons why you should build a list. The most important reason, of course, is to increase your bottom line. Give your customers what they want, at a fair price, overdeliver, and you'll be well on your way to quickly and easily increasing your profits. **************************************************************** Simon James is repparttar 135774

owner of Instant Leads, a site that specializes in teaching businesses how to generate leads, as well as how to build a business out of generating leads. You can get more information from his site by clicking here: http://www.instantleads.org ****************************************************************

Author: Simon James Company Instant Leads Url: http://www.instantleads.org

How to Run a Successful News Release Program

Written by
Claire Cunningham

Continued from page 1

3) DETERMINE NEWSWORTHY TOPICS. This is a tricky but critical step. You’ll need to think like a member of your target audience. What’s going to interest him or her? Usually it’s new stuff -- products, services, applications, literature, software. If you don’t have these to write about, your news releases might not get past repparttar editors’ trash can.

4) INCLUDE A PHOTO. Publications can be hungry for visuals so send one with your release – a photo, illustration, chart or graph. In most cases a 3” x 5” glossy B&W print and a color slide will work. Be sure to send good quality visuals since repparttar 135721 quality will reflect on you.

5) SET A SCHEDULE – AND STICK TO IT. Sending releases regularly lets editors know you’re reliable. If you have six topics for repparttar 135722 year, send out a release every other month. Twelve topics – one a month. General rule for monthly publications is one release per editor per month.

6) MEASURE RESULTS AND LEARN. It takes about three months before your releases will show up in monthly publications. Less time for pubs that come out more often.

Track what runs, where it runs, how much space you get and inquiries generated. You can use this information to measure results and improve your program.

About the author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

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