1. Directory Linking Create a small directory of web sites on your niche topic. Give people option of adding directory to their web site by linking to it. Put your business advertisement at top of home page – rest below yours, and call it Top Ten or Twenty most visited. This technique will get lots of people to link to your web site and give you free advertising.

The Internet continues to grow at a rapid pace. Billions of dollars have already been transacted this year and with holiday season approaching those numbers will only increase. The traditional forms of marketing and advertising still have their place; however, in a world where one out of every eight dollars is spent online, traditional 4P’s of business might not fully apply.

In past, business mantra was “location, location, location.” More and more businesses have realized that, with Internet boom, new mantra is more like “logistics, logistics, logistics.” Marketing is not an issue of where you are anymore. Instead, companies need to properly place themselves in vast World Wide Web so that customers can easily search for products and services they are looking to buy. This becomes difficult because consumers do their shopping from their computer at home.

According to a recent study conducted by DoubleClick and Nielson/NetRatings, last quarter of 2003 yielded amazing results, up 40 billion impressions from third quarter. Throughout year, advertising volume on Internet increased by 49 percent—that equals about 200 billion impressions in fourth quarter!

Rand Blair, of 10x Marketing (http://www.10xmarketing.com), believes increased numbers result from fact that people are using Internet more and more to find products they are seeking to buy. “As people become more familiar with Internet, they are becoming more comfortable searching, learning, and purchasing. As a result, online advertising is booming!” Two of most popular and successful advertising techniques on Internet are pay per click campaigns and natural search engine optimization campaigns. A brief description of each is listed below: