5 Great Ways To Advertise Your Web Site!

Written by Christopher


5 Great Ways To Advertise Your Web Site!

1. Directory Linking Create a small directory of web sites on your niche topic. Give peoplerepparttar option of addingrepparttar 100763 directory to their web site by linking to it. Put your business advertisement atrepparttar 100764 top ofrepparttar 100765 home page –repparttar 100766 rest below yours, and call it Top Ten or Twenty most visited. This technique will get lots of people to link to your web site and give you free advertising.

2. Bonus Advertising Do you have a product or service that doesn't sell well? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad onrepparttar 100767 product or inrepparttar 100768 product package.

An Approach to Advertising on the Internet

Written by Mike Barton


Budweiser hasrepparttar frogs. McDonalds has Ronald. Goodyear hasrepparttar 100762 baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. Withrepparttar 100763 World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium likerepparttar 100764 Internet.

The Internet continues to grow at a rapid pace. Billions of dollars have already been transacted this year and withrepparttar 100765 holiday season approaching those numbers will only increase. The traditional forms of marketing and advertising still have their place; however, in a world where one out of every eight dollars is spent online,repparttar 100766 traditional 4P’s of business might not fully apply.

Inrepparttar 100767 past,repparttar 100768 business mantra was “location, location, location.” More and more businesses have realized that, withrepparttar 100769 Internet boom,repparttar 100770 new mantra is more like “logistics, logistics, logistics.” Marketing is not an issue of where you are anymore. Instead, companies need to properly place themselves inrepparttar 100771 vast World Wide Web so that customers can easily search forrepparttar 100772 products and services they are looking to buy. This becomes difficult because consumers do their shopping from their computer at home.

According to a recent study conducted by DoubleClick and Nielson/NetRatings,repparttar 100773 last quarter of 2003 yielded amazing results, up 40 billion impressions fromrepparttar 100774 third quarter. Throughoutrepparttar 100775 year, advertising volume onrepparttar 100776 Internet increased by 49 percent—that equals about 200 billion impressions inrepparttar 100777 fourth quarter!

Rand Blair, of 10x Marketing (http://www.10xmarketing.com), believesrepparttar 100778 increased numbers result fromrepparttar 100779 fact that people are usingrepparttar 100780 Internet more and more to find products they are seeking to buy. “As people become more familiar withrepparttar 100781 Internet, they are becoming more comfortable searching, learning, and purchasing. As a result, online advertising is booming!” Two ofrepparttar 100782 most popular and successful advertising techniques onrepparttar 100783 Internet are pay per click campaigns and natural search engine optimization campaigns. A brief description of each is listed below:

Pay Per Click A pay per click campaign consists of advertisements onrepparttar 100784 side and top of search results pages. For example, try searching for a popular item. When Google, Yahoo, MSN, or any search engine brings backrepparttar 100785 results, there will be some links nearrepparttar 100786 top and side ofrepparttar 100787 page. These results are placed there because companies payrepparttar 100788 search engine each time a visitor clicks through to their site.

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