3. Autoresponder Trade Trade autoresponder ads with other businesses.If both of you send out information with auto-responders just exchange a small classified ad to put at bottom or top of each other's autoresponder message.

4. Tip Line Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business.

5. Content Swap Exchange content with other web sites and ezines.You could trade articles, top ten lists, etc.

When companies pick right keywords to target and monitor, a pay per click campaign can be extremely effective. Many executives like this type of campaign because they only pay for those people who click through to their site. If nobody clicks on link, no money is spent.

Natural Search Results On other hand, when search results come back from a search engine, websites listed in heart of page are those pages that are best fit for keyword. Each search engine uses complex algorithms so that most relevant websites will naturally appear at top of their results. As consumers realize that pay per click ads are placed at very top because companies buy that position, consumers are looking to natural results more and more.

It is possible for a company that is nowhere to be found to take steps to increase their placement on results page. In fact, those companies who do nothing to increase their page ranking are giving potential millions of visitors away to their competition.

Deutsche Safa Rashtchy said last year, “The search market has become Holy Grail of Internet advertising and continues to grow faster than our expectations. Our initial estimate of 7 billion by 2007 is most likely to be too conservative and we believe we are still in early stages of an expanding and large market.”

In April, PricewaterhouseCoopers released a study that showed dramatic increase in keyword search revenue spent previous years. While most other advertising techniques are failing, keyword search investments and pay per click campaigns are skyrocketing (for more information, please see http://www.10xmarketing.com/internet-advertising-statistics/).

What Does This Mean for Your Company? As a business owner or leader, you might ask yourself following questions:

Where does my business appear in search engine results for keywords associated with our company? Are we putting any money into search engine marketing? (Remember that almost 90% of Internet users are using search engines to find products and information) How much Internet revenue is our company bringing in? How potent is our Internet presence compared to our competitors?

If your company is not competing at level it should be, perhaps it is time you looked into focusing more of your time and efforts into Internet advertising techniques that are successful. Don’t be left in dust as your competitors invest and reap rewards of Internet.

This article was written by Mike Barton of 10x Marketing. Mike works with various companies to help them increase their Internet presence through Internet marketing techniques like search engine optimization, link popularity, and affiliate marketing programs. For more information regarding and advertising strategy that will increase your marketing ROI, visit http://www.10xmarketing.com/res/advertising-firm.asp