________________________________________Write A Newsletter To Get Site Visitors To Return (And More)!
- by Steve Nash
(c) Steve Nash - All Rights reserved http://www.howipromotemywebsite.com ________________________________________
[Article last revised: Jan 2004]
How many visitors to your site *ever* return?
Not as many as you would like, I bet!
The thing is, it's a lot easier and less time-consuming to promote your site to people who have *already* visited. So how do you do that? Well, you could:
- Ask people to bookmark your site;
- Get people to make your site their homepage (your site needs to be *very* good, though);
- Make your site
next Yahoo! or Blogger or Hotmail (ideal, but not too easy); or...
- PUBLISH AN EZINE OR NEWSLETTER!
Yes, publish a newsletter (and get people to subscribe).
Writing a newsletter is
BEST WAY to stay in touch with site visitors and existing customers.
At
*very least*, you can remind them about your website on a regular basis. But, even better, you get a chance to develop trust between your site visitors and yourself.
And on
faceless Internet, trust is everything!
=> VISIT THIS WEBSITE
Visit Dr.Mani Sivasubramanian's Ezine Marketing Centre. Dr Mani's ezine resource has plenty of free information on ezine publishing.
To quote from
site, Ezine Marketing Centre lets you:
"Create email newsletters, build huge opt in email lists and get advanced ezine marketing tips, strategies and secrets right now. Create email newsletters or ezines to promote your e-business and explode profits - Advertising tips techniques secrets ebook for high profit email list building, getting, buying tips and techniques to increase email list profits..."
You get
idea.
And, Dr Mani sells plenty of information too, for those willing to invest money (as well as time) into their ezine publishing efforts.
http://www.ezinemarketingcenter.com/
=> OR VISIT THESE LINKS
http://www.topica.com
http://groups.yahoo.com
http://www.domeus.co.uk
http://www.roving.com
http://www.listbuilder.com
http://www.sparklist.com
=> THEN PROMOTE! PROMOTE! PROMOTE!
As with your website, you need to promote your newsletter, and get people to sign-up. By all means start with your friends and family, and then try these legitimate methods (please don't send unsolicited mail - SPAM wastes everyone's time!):
* You MUST promote your newsletter on your own site
- Put
newsletter sign-up form at
top left or top right of as many of your pages as possible. Offer an incentive to sign-up, sell
benefits of your newsletter (first notice of
next sale, for instance, or chance to win something)
- Use pop-up windows to encourage sign-ups. A little bit controversial, this, but pop-ups *do* increase subscriber sign-ups! Find a script here: http://javascript.internet.com/
* You CAN announce your newsletter to
world
- Join various newsletter announcement mailing lists, follow their announcement rules, and announce, announce, announce. (There are loads of these lists at http://www.topica.com and http://www.web-source.net/articlesub.htm.)