Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates buyers from uninterested.

Of course some believe that by asking questions you run risk of someone responding "no", and therefore, they won’t read your sales letter. While this is true, if you ask right questions, you’re deeply engaging those that are interested. And those that stop reading weren’t going to buy anyway.

Here’s how it works…

By reading this article, I know that you are interested in increasing response of your sales letter. And understanding this, if I created a product that offered to teach you these techniques, I would ask certain questions that would keep you interested.

For instance…

"Do you want to learn a simple technique that takes less than 2 ½ minutes of work, but will instantly double response of any sales letter you apply it to?"

"Would you like to learn 3 words you can add to your headline that will guarantee everyone will read your sales letter? I’ll reveal answer within this letter".

Those interested in learning these techniques will keep reading to find out answers. And those that don’t keep reading aren’t interested in my product anyway, and no amount of selling will get them hungry for something they simply don’t want.

2) GUARANTEE EVERY BENEFIT YOUR PRODUCT HAS

Your guarantee is a powerful way to make prospects believe in you and your offer.

But it’s not enough to say you guarantee their satisfaction. Instead, spell out each strong benefit your product offers, and then guarantee it.

The internet is a wonderful source of information and millions of people that could be your customer. Although we need to keep in mind that there are millions of others just like you fighting for that business. This is why it's important to tap into offline world - people that you would never meet online. Starting with your local community, let's talk about a few things that you could do to market offline.

~ Events - (craft shows, bizaars, fairs, etc) The online world dies down durring summer, so this is a perfect time of year to improve your offline marketing. Check with local offices (Chamber of Commerce, City Hall) and also your local mall.