3) MAKE YOUR BONUSES WORK FOR YOU, NOT AGAINST YOU

When writing your sales letter, you work hard to make your main offer exciting and desirable. So, after all that hard work, don’t lose them by skimping on your bonuses.

Bonuses are last items prospects will see, and they’re what’s going to stick in their mind most as they think about ordering.

So spend some time writing strong bonus copy. Go into detail about every benefit. Tell them why they need it. And make sure it’s a product that’s compatible with your main offer.

4) USE WORDS THAT CREATE INTEREST

From your headline to your close, you must constantly engage those reading your letter. And a powerful way to do this is by using words your prospects don’t expect to see.

Yes, strange words draw reactions. They start a thought process. They make reader jump out of their hum-drum life and think about why you’re saying what you’re saying.

What kinds of words can you use?

Just about anything. I’ve used phrases like "Rabbit-Cash Multiplication System" in a sales letter that pulled a great response. It’s strange, and reader is almost forced to read on to find out why this system has such an off-the-wall name.

5) DEFINE HOW YOUR PRODUCT IS UNIQUE

This is essential if you have any competition at all (and most of us do). You must differentiate yourself from others that offer same product or service.

How?

Find biggest benefit of your product, and see how it compares with your competition.

Do you cost less while not sacrificing quality? Is your product only one that ____________?

If you can take a desired benefit, turn it into something that can only be obtained through you, then I guarantee your sales will increase dramatically.

~ Advertising with your car You shouldn't expect a whole lot of business from doing this, but main purpose should be to get your name out. It takes several times of someone seeing name of your business before they buy, so more you can get it seen better!

~ Networking in your community/getting involved Join PTA, Chamber of Commerce, charity groups, etc. Attend town meetings and be aware of people and events in your community.

~ Catalog shows Offer hostess benefits for those doing catalog shows for you. Ask current customers if they would like to earn their favorite products for free.

~ New Mom Packs/Welcome Wagon - Again check with local offices and groups

Now for challenge - choose one idea that you have never done before, and start making plans. Aim to at least have your plans done within a month. You can check your progress with groups taking challenge at WAH Career Fair - http://www.wahcareerfair.com

Good luck!

About the author: Kara Kelso is a work at home mom of two, and the co-owner of MHMM Ezine, which is an informational newsletter just for moms in business. Recieve business tips, parenting tips, and more when you subscribe at: http://www.momsezine.com/mhmm.html