4 Ways to Double the Power of Your Business CardWritten by Brett Curry
Sure, everyone needs business cards. But why not make your business card do double or triple work of an average business card?Here are 4 proven ways to supercharge your business card into a powerful business tool. 1.Use back of card to include sales info. Good marketers know that customers need to be reminded at every opportunity how your product or service will help them. Even though business cards are small, you can still include some information on back of card that will remind customers how you are unique, better, and valuable. You could include a short bullet list of features and benefits. You could display some stats and figures, mention awards your product has won, or list a brief testimonial or two. Just a little bit of extra sales information can make a big difference in building relationships and encouraging sales. 2.Use back of card as an appointment card. Dr.’s and dentists do this frequently. But other businesses can use same concept. Sales people of all kinds, realtors, consultants, professionals and more can use back of their business cards as an appointment card. This is a good idea for several reasons. First of all, it increases likelihood that a prospect will keep your card close by – at least until you have appointment. Second, it gives you a reason to give customers more than one business card. The more cards they have more likely they are to always have one handy when they need it. This is especially important if they are referring you to a friend or relative. They may have an extra card of yours laying around that they can give to someone.
| | How to Make Your Brochures The Ultimate Sales WeaponWritten by Brett Curry
“How brochures can help you stand out from competition, close deal, and even build repeat business.” Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects on your product or service, and even build repeat business. Here are a few things to keep in mind that will turn your brochure into a powerful sales tool. 1.Focus on your customer. Most brochures are written with focus on company. When this happens brochure can sound braggadocios. You must remember that customers care little about your business. They are only interested in their fulfilling their own wants and needs. So talk about how your product or service meets their wants and needs. Focus on customer and they will love you and they will reward you by making a purchase. 2.Present your case. As long as you write everything with your customer in mind it is important to show how your prospect how you outperform your competition. Be specific here. If you are faster than a competitor, tell how much faster you are and translate that into benefit it will bring to customer. If your product is of better quality than your competitor, tell why it’s of better quality and what that will mean to customer. By doing this not only will you be persuading prospects to do business with you for first time, you’ll also be preventing them from doing business with a competitor in future.
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