3.Use back of card as a map to your store. Maps are important for people who are new to area, or people who aren’t familiar with your part of town. Also, with just a mailing address listed on front of card many people don’t know exactly where you are. A map will clear that up and again help increase chances of them hanging on to your card

4.Place a 12-month calendar on back of your card. This is a very clever technique that is sure to have people keeping your card handy at all times. Believe it or not a 12-month calendar fits nicely on back of a standard size business card. I remember when I got my first card that had a calendar on back of it. It was from an insurance salesman and I literally kept it by my desk at all times. I found it to be much quicker to glance at this card than to thumb through a wall calendar or even to visit Outlook. Each time I picked up card I remembered who had given it to me. This practice is applicable to any business and in any industry.

Using even one of these 4 tips will greatly enhance impact that you business card will have. With just a little creative you can turn your business card from a necessary evil, to a powerful tool.

3.Give a special incentive that’s only good with brochure. One way to ensure that your brochure will be kept and used is to put a special offer on it. This offer could be for a discount, a FREE report, membership into a VIP program, or any thing else that might appeal to your prospect. With a special offer on your brochure it will become much more valuable to your prospect and will decrease likelihood that a prospect will throw brochure away.

Most companies that use brochures aren’t getting maximum result possible from them. By following these three simple steps you can turn your brochure into ultimate sales weapon.