Many businesses overlook these 4 simple but highly effective selling tactics. How many are you using?

1. Avoid "What To Buy" Choices

Promote only one product or service at a time. It limits your prospect's buying decision to a simple "yes" or "no".

Don't complicate your customer's decision making process by including a "which one" option. Some customers will have difficulty making a clear choice. They will avoid risk of making a wrong choice by making NO choice - and you will lose a sale unnecessarily.

You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It produces maximum number of sales.

2. Offer Many "How To Buy" Options

Offering choices of WHAT to buy reduces your sales. But offering choices of HOW to buy increases your sales.

Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

For example, many online marketers only accept orders online. They could easily increase number of sales they get by including options to order by phone, fax and postal mail.

3. Use A Simple Buying Procedure

You can get more sales by making it easier for customers to buy from you. Look for ways to make your buying procedure easier and faster.

I hate to tell you this, and I`m really sorry, but as far as I know, there IS no one-stop source to learning essential marketing skills, apart from school maybe, but I will TRY to answer some questions you may have from my own experience:

Let`s see, I started out with absolutely NO computer knowledge at all. Went to chatrooms, talked with people, got me some contacts, then one day I got a junkmail full of hype (that I believed...hehehe) and promptly started joining affiliate programs. I joined this one, that one and other one, all full of promises that I`d be mega-rich within a few months. Being a newbie, I swallowed it all. Hook, line and sinker. None of it ever panned out right though.

I lost some money, not huge amounts, but more than I`d care to remember, so I started with free stuff. I didn`t have any knowledge on building downlines and stuff, so that didn`t work neither. Then I started helping people I referred to various things, and things looked slightly better. It was all free stuff that didn`t make me any real money, but it gave me traffic to other free sites I was promoting, I got downlines, and I got contacts, so I knew it was working.

After that, I kinda concentrated on helping everybody I came across, to point where that was ALL I was doing, and funnily enough, I loved it. Still didn`t make me money, but it made me feel great.

That`s how my ezine came about. I wanted to help people as much as possible, teach them to steer clear of hype, stick dilligently to one thing, and build a good downline in it, whilst showing them how to help each other. You`ll find that any articles I`ve written to date(05/15/03) cover these things.

I will say that there are a couple of "skills" needed for anybody wanting to be an online marketer.

Firstly, you need a touch of "blindness" so you don`t even LOOK at all hype, because if it LOOKS too good to be true, then it more than likely is.

You need deep concentration, and dedication, to help you stick with one thing, and you need to be able to work really hard at getting that one thing to work.