Use a simple online order form instead of a shopping cart when you only offer 1 or 2 items.

4. Follow Up Every Sale With Another Offer

Customers are very receptive to more offers immediately after they buy from you. Offer them another product or service related to one they just bought. Many will accept your offer, producing an easy sale for you.

If you don't already have additional products or services, find or create some.

For example, offer instructional material related to your customer's original purchase. It can be a printed book or e-book, a group of books or e-books, a training course, computer software, membership in a fee-based web site or any other type of instructional material related to their original purchase from you.

Tip: Look for an affiliate program selling kind of instructional material you can use. All you have to do is sign up as an affiliate and announce product or service to your customers. The affiliate program handles everything else and pays you a commission for each sale you generate.

How many of these 4 simple selling tactics have you overlooked? Start using them now. They will produce an immediate increase in your sales - with little or no increase in your expenses.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Email: BobLeduc@aol.com Subject: "Postcards" or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

As for computer jargon, I`ve been online for 4 years, and I`m STILL learning. Actually, I`m only just now starting to learn HTML so that I can publish my ezine without having to rely way too much on my programmer, who by way, is greatest teacher on earth. There`s a page here full of "jargon" and links to more info, I find it pretty useful: http://www.imagescape.com/helpweb/history/define.html

When it comes to suggesting a starting point, that`s a real hard one. I think I`d say chatrooms personally. Without my programmer, and my other friends that I`ve met in chatrooms, I wouldn`t be where I am today. So I`d say THE most important thing when it comes to marketing is your contacts. Get as many contacts as you can, and learn from their mistakes.

Also, subscribe to a few ezines that really cover "newbie" things. Read everything you can that`s relative to what you want to do. You`ll suffer from information overload, there`s no doubt about that, but some of stuff WILL stick in your head, and you can start learning from there.

If you find ezine isn`t giving you information you need, un-subscribe and move on to next one. There`s hundreds of thousands of them out there to choose from, just don`t subscribe to too many at once, or you`ll be so inundated with mail that you`ll end up not reading any of them at all.

In closing: Read, read, read, and read some more. Take all promises of "instant wealth" with a pound of salt. (A pinch isn`t enough). Question everything that seems to "over-promise". Learn as much as you can before starting out, be prepared, and remember: There are no stupid questions, just stupid answers ;-)

Anna-Marie Stewart

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