3 Ways to Gain and Keep Customers Using Postcards…Written by Brett Curry
In today’s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.1.Mail systematically to a targeted database of prospects. Most people who use postcard mailings as a way to acquire new customers mail to a list once and then stop. It’s far more effective (provided that your postcards have an enticing offer, and provided that you are mailing to a group of “ripe” prospects) to mail regularly to same group of potential customers. Think about it this way. How many times have you received something in mail or seen an ad on TV and thought, “that’s a good idea, I need to look into that.” Only to forget about it next day and never take action. That’s just human nature. And that’s why it’s better to mail systematically and regularly to a group of prospects than it is to just mail once or twice. It may take 3 or 4 contacts with a customer before they are willing to do business with you. 2.Systematically contact your customers. Once a business gains a new customer tendency is to do nothing but hope that customer will come back. Bad idea. It’s far better to be proactive and mail monthly, weekly, quarterly, etc. to your current customers offering them special incentives, additional products, or just to simply thank them for their business. It’s amazing what kind of growth you can achieve if you get even a small percentage of your customers to make an additional purchase or two throughout year.
| | Does Your Brochure Pass the Test – Or Is it Headed for the Trash?Written by Brett Curry
In part one of this article we discussed importance of look or appearance of your brochure. The look or image that your brochure conveys is vastly important. In fact, appearance will determine how most people form their initial impression of your company. But, message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you want it to move people closer to sale. Here are a few tips to keep in mind to ensure that your brochure has right message. 1.Speak in Terms of Your Prospects Interests. There’s an old saying that all people are tuned in to same radio station – WIIFM, which means “What’s In It For Me?” That is question that all people will be asking on a conscious or subconscious level as they read your brochure. Only talk in terms of your prospects wants and interests. 2.Focus on Benefits, not Just Features. Features are technical aspects of your product – i.e. power sunroof. Benefits are enjoyment or satisfaction your customer will get from that feature. Remember that people buy benefit that your product will bring them not features. For example people don’t want to buy a treadmill; they just want to loose weight and look great. They don’t want to buy a washing machine; they want clean clothes with no effort and so on. Don’t stop at features; make sure you mention all of benefits that you offer.
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