3.Allow your customer to be a hero. One great way to build a relationship with your current customers and potentially gain new customers is to send them a postcard with a special offer that is only good for previous customers or friends and family of previous customers. When you send a postcard with a coupon or special offer on it, state very clearly that your valued customer is free to use coupon for themselves or they can pass it on to someone else. This will make them feel good, and will potentially build a repeat purchase, or develop a new client. It’s like killing two birds with one stone.

Postcards can quickly and inexpensively communicate your message to prospects and consumers. When used as part of an integrated system, post cards can be a very powerful tool to generate new customers and then ensure that those customers keep coming back to you over and over again. In business, what could be better.

3.Brand Your Logo and USP. This falls under image and message. Make sure you put your logo and your USP (Unique Selling Proposition) together. You want to reinforce fact that your company is different and better than competition.

4.Have Some Kind of Offer. To get most out of your brochure have some kind of offer. Offer a discount, a free report, a sample, a free trial, or whatever makes sense for your business. Having some kind of offer will increase chances that your brochure will generate sales.

Following these 4 tips will greatly increase likelihood that your brochure will be noticed, and read, and, hopefully it will aid in making a sale. If you don’t follow these 4 tips, then you brochure is probably headed for trash.