3 Tips to Reduce your Advertising ExpensesWritten by Will Dylan
3 Tips to Reduce your Advertising CostsAdvertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but cost of a continuous advertising presence can be overwhelming for some small business owners especially in today’s sluggish economy. Here are 3 tips to help you reduce your advertising costs while maintaining your advertising effectiveness. Piggyback: Do you regularly send out flyers or mailers to local market? Why not share that cost with another small business. If you normally buy back page of weekly community newspaper, why not split that page with another reputable retailer? Piggybacking your ad on another ad, or allowing another retailer to piggyback on your ad essentially cuts your cost in half. While it may also reduce your ad response somewhat, it is an excellent method of maintaining a continuous advertising presence and saving money. The key is to piggyback with a reputable partner. If you reduce size of your ad you put control over who gets other half in hands of newspaper or magazine. Instead, buy ad yourself and work out a deal with a pre-selected small business in your area to ensure that your shared ad is not shared with a competitor, or a company that you would prefer not to be associated with. Reduce your Frequency: Advertising is usually measured in two ways: Reach and Frequency. Reach is number of people that actually see your ad, and Frequency is estimated number of times that those people see your ad. So a low reach, high frequency campaign will result in your message being heard often by a fairly small group of potential customers.
| | Free Advertising opportunities.Written by Natalie Bodrova
There is an endless amount of free Advertising opportunities out in Cyberspace. You work hard getting traffic to your web-site and not getting results. A good Internet promotion can save you thousands of dollars and years of work in your path to success. Internet usage is grooving at an incredible rate. More and more users go online every and each day. And how are those users finding what they are looking for? They would typically use key phrases. I encourage you to go through following success secrets before you even start to promote your site. Examine your site and make a list identifying key phrases a potential client would use when searching for information. select several of most specific keywords phrases that best describe your website. Place these keyword phrases, separated with a comma, in your keyword meta tags between heading tags of your HTML. Write a descriptive sentence about your website packed with your keywords for your description meta tag. Write your page title, which contains your most important key words and phrases. here your web-site title< itle> Make certain that a title for your web-page is descriptive and includes your key words and phrases. It could be nice if you place your key words and phrases within<IMG height=12 src="/the2.jpg" alt="repparttar 100934"> image tag using<IMG height=12 src="/the2.jpg" alt="repparttar 100935"> alt tag. In addition to placing your key words and phrases in your meta tags and image tags you can also use<IMG height=12 src="/the2.jpg" alt="repparttar 100936"> comment tags. Comment tags can be used throughout your page providing another great way to place your key words and phrases. They won't be visible on your page, just in<IMG height=12 src="/the2.jpg" alt="repparttar 100937"> HTML. <!--Begin here your web-site Navigation-- !--End here your web-site Navigation--> This bit of HTML code helps<IMG height=12 src="/the2.jpg" alt="repparttar 100938"> help search engines and directories properly classified and indexed your page. You need to place key words and phrases within<IMG height=12 src="/the2.jpg" alt="repparttar 100939"> first 250 words of your page. Search engines look there to determine<IMG height=12 src="/the2.jpg" alt="repparttar 100940"> content of your site. Tell your visitors EXACTLY what is that you provide. Write a detailed, clear and easily understandable sentences about your product or service. Heading tags are very important to a Web page. Put a heading tag at<IMG height=12 src="/the2.jpg" alt="repparttar 100941"> very top of your page, if at all possible, and use your important keyword phrase in that heading tag. <H1> tag is a heading tag. <H1 ALIGN="center"><FONT FACE="Arial">here your web-site key phrases </FONT></H1> Add your prompt to hyperlinks: <p title="Here is description of your hyperlink"> <a href="http://www.yourPage.com" rel="nofollow"></a> Example: <p title="Placing your ad in an established Ezine, or having it mailed for you by a list manager, can be a highly effective way to grow your ad network quickly. Adland Digest A Free subscribed Discussion List of 26,000 subscribers on web marketing and promotion supported by AdlandPro World's Classifieds."> <a href="http://pskov.freeyellow.com/shop/adlandpro.htm" rel="nofollow"></a> <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-3_Tips_to_Reduce_your_Advertising_Expenses-931.htm">></a></td></tr></table><script type="text/javascript"><!--
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