3 Tips to Reduce your Advertising Expenses

Written by Will Dylan


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If you have to sacrifice one of these, it should be frequency. Your 12-week radio campaign can become a 10 week campaign. Or instead of 6 spots per day you can reduce it to 5. Reach should be left untouched, simply because you selected a particular group of customers for one reason: you think they might buy your product or service. So don’t cut them out ofrepparttar equation. Instead, hit them less often with your marketing message.

Look to PR: Advertising is expensive. PR (Public Relations) is essentially free. If you can gain some exposure through your local media outlets, you can be sure that it will generate a better response for your small business than your typical ad campaign. One article about your business in a local newspaper or an appearance on a local TV show is better than advertising because ofrepparttar 100931 credibility it brings to your business. You could easily drop a few ads from your campaign if you land some publicity for your business. By keeping your local media informed of your business activities, including things like major sales, expansions, or trends in your business that customers would find interesting, you may openrepparttar 100932 doors to free publicity and save advertising dollars along with it.

By piggybacking your ads with those of other companies, slightly reducing your frequency, and seeking PR opportunities for your business, you will be able to reduce your advertising costs without greatly affecting your advertising response rates.

Will Dylan is the Author of “Small Business Big Marketing” a powerful e-book for small businesses available through his website www.marketingyoursmallbusiness.com . Will also offers article and news release writing services.


Free Advertising opportunities.

Written by Natalie Bodrova


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