3 Steps to Finding More Customers

Written by Kara Kelso


Step one: Knowing your Customer

To find your ideal customer, you first have to know them. Other thanrepparttar fact your future customer wants your products, what else do you know about them? Ask yourself some ofrepparttar 138645 following questions:

1. What hobbies do your customers have? 2. Do they have children? 3. Do they prefer buying online or offline? 4. What are their fears/concerns? 5. What makes them happy?

Step two: Finding Your Ideal Customer

The next step is a piece of cake! Once you discover what your ideal customer's interests hobbies, and lifestyle is, finding them isrepparttar 138646 easy part. There are TONS of message boards, groups, newsletters, and websites dedicated to specific groups of people. You can do some research to find these places on Yahoo Groups, Ezine Directories, or just by searching.

Step three: Discover Your Own Interests

Take a minute to realise your own hobbies and interests. Do you like to read and sell coffee or candles? Join a message board that talks about books and get to know others there. Make sure to put your business in your signature line! Use a creative ad such as "Relax with a cup of (your company's name) coffee and a good book", or "Relax with a (company name) scented candle and a good book". Try and get as creative as possible so your signature line really stands out and makes other want to click.

The Six Sigma Method And Design Of Experiments

Written by Peter Peterka


Six Sigma is becoming a proven approach for businesses and organizations to improve their performance. The spectrum of companies actively engaging in Six Sigma today is wide from industrials like Celanese, Caterpillar, GE, Honeywell, and 3M to service/retail organizations like Starwood Hotels, Sears, and Home Depot. Six Sigma has even started inrepparttar financial industry with Bank of America and JPMorgan Chase initiating major deployments inrepparttar 138585 past two years. Probablyrepparttar 138586 most exciting area is inrepparttar 138587 public and healthcare sectors with success stories emerging from city government and John Hopkins Medical. So what is all this excitement about? Haven’t these quality tools been around for years? Is it justrepparttar 138588 fact that people have strange names like Champion, Green Belt, Black Belt and forrepparttar 138589 chosen few, Master Black Belt? Okay, if it is notrepparttar 138590 names then what? Six Sigma’s success revolves aroundrepparttar 138591 fundamental elements needed for any successful organization. Six Sigma starts with a vision of delivering products and services to customers with no defects fromrepparttar 138592 eyes ofrepparttar 138593 customers. For companies it is vital to deliver these products and services at a profit. Oncerepparttar 138594 organization has created their own vision of Six Sigma,repparttar 138595 business leaders need to define their organization’s objectives in numerical terms. These “high-level metrics,” often called big Y’s in Six Sigma, arerepparttar 138596 foundation for identifying project y’s that Six Sigma Belts will execute projects on. With big Y’s in hand, business leaders called Six Sigma “Champions” breakdown these organizational level Y’s into smaller y’s a project leader called a Green Belt or Black Belt can work from. So what’s next, do business leaders take a hands-off management by objectives (MBO) approach of, “I don’t care how you do it as long as you get results!”? For Six Sigma organizationsrepparttar 138597 answer is a loud “NO.” Champions do care how projects are executed and have appointed highly trained Master Black Belts to assist and mentor project leaders in applyingrepparttar 138598 Six Sigma method to manage their projects. I believe this isrepparttar 138599 key to Six Sigma’s success. In a past life I participated in a high-level meeting with executives fromrepparttar 138600 world leader inrepparttar 138601 production of a product we all know. The purpose ofrepparttar 138602 meeting and visit was to evaluate a critical new product design. All ofrepparttar 138603 high-tech executives were dressed in dark Italian business suits complemented with gold and diamonds. I listened closely to each question these executives asked. I never once heard “how much?”, “when?” or even “why?” – every question was “by what method?.” Methodology is what Six Sigma is about.

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