3 Steps To Skyrocket Your Sales Like A Fire CrackerWritten by Shahnaz Rauf
Crash! your half filled coffee cup shatters silence splitting into smithereens and splattering still hot coffee in all directions. You sit up straight ignoring spilled cup, ignoring coffee stain soaking into your carpet, with your heart racing and a slight tremor in your hand, you quickly type in your passwords to log in to your web account. Thank goodness your web host enables raw statistics, you will soon catch cheating thieves. What! 10,000 visitors and not one sale... Not one measly sale. Whats incredible... no one even signed up to your mailing list! That`s not possible! Didn`t you use that excellent sales letter software.Yes your sales letter is just perfect and your headline is a hypnotic beauty... you have gone to great lengths to provide top rated testimonials, sense of deadly urgency, free gifts are all there... yes your sales letter is perfect, yet no sales! Hold on... Did you design your sales page to deliver `most wanted response` dictated by your traffics psychological mind set? What`s that? Consider where will you get your site traffic from: - From ezine/ email advertising This is usually very highly targeted traffic. The people coming to your site already know what to expect and are looking forward to it. Here your regular sales letter will work well. - From search engines This traffic is more complex. People are coming to your site looking for information in response to certain search terms. Your `killer sales letter` may not be sufficient you need to be able to satisfy their thirst for information. Thus more informative and bigger sites work well instead of `killer mini sites`. - From other sites linking to you- This again is very highly targeted traffic. The important point here is why is this site linking to you... is it because of your ebook or newsletter listings, your article or classified ad etc. Here response is usually dependant on link through which visitor arrived his mind is already made up as to action to be taken on your site such as download your ebook, join your mailing list, read your articles etc.
| | Mrs. Stupidman Wants A LaptopWritten by Stupidman
I was watching a little football other day when Mrs. Stupidman informed me she wanted a laptop for Christmas. I asked her if she had any credit card capacity left and she, rather sharply I thought, advised me that she wanted me to give it to her as a gift and no, her purchase and my wrapping did not constitute a gift.She further informed me she would not write it on a little piece of paper and cram it into large, overflowing pickle jar sitting atop refrigerator labeled "honey dew". (That was a pretty good idea three years ago but I think concept has run its course.) I told her I didn't have that kind of money and I thought we would just exchange cards like we did last year. Then she hit me with www.yourfreelaptop.con (oops, a Freudian slip). This is a vertical referral program with 77 "levels" (they call it a ladder). A person joins for $29 and after 77 more people join, original person rejoins for another $29 and gets a laptop computer. I told her it was a scam and most of entrants would never see a laptop. (Greased Lightning and I had reviewed program almost a month ago when a friend, now former friend, recommended it.) We argued for a while over value of reentry and it became very clear this was "hook" that was convincing some trustworthy netpreneurs to promote it. Let's say I started it and 77 people joined after me. Those 77 people each need 77 more people minus me (as I rejoined and received a computer) or a total of 5,928. Those 5,928 members each need 77 minus my 77 recruits (who reentered and received their computers) for a new total of 456,379. Finally, 456,379 each need 77 members minus 5,928 happy laptop recipients for a data base busting total of 35,135,255 members.
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