- Guaranteed hits from Lotto or other gaming sites – Here you have only a few seconds to capture your visitors attention, visitors are coming with a need to `win some fabulous prize` – Hence regular sales letter does not usually work, Nor will you get any commendable signups to your mailing list. Thus you need to give them what they want: Some irresistible viral gift.

- Guaranteed hits from traffic exchanges – Here You have less than 30 seconds to capture interest. The regular sales letter does not work very well unless if you are advertising other free traffic/ advertising program .

Also most surfers are surfing several exchanges at same time and usually do so in night or early morning – they are just clicking away robotically or like a zombie, with their minds befogged or numbed with sleep and not more than a passing glance to your incredible headline.

Here you need a `six pack` to jolt/electrify them and make them look at your sales page with their hearts racing wildly and a mad gush of adrenaline. Thus based on psychological mindset of your traffic you need to determine your Most Wanted Response: What will work best: sales, signup to your mailing list or a free viral give away. You are now ready to write your headlines and sales letter. Here`s a recap:

1.Determine psychological make up of your traffic.

2.Establish your most wanted response

3.Write up your sales pitch to deliver your most wanted response. If you follow above technique your websites visitor to sales conversion ratio is not only going to jump but will skyrocket like a fire cracker and you will laugh your way to bank.

You can take this example one more step and approach population of world but I'm already impressed. Thirtyfive million members, that's like one eighth of total population of United States. That's like administering Social Security program. At $29 a pop it's more than a billion dollars and enables 6006 people (1 + 77 + 5,928) to purchase laptops for $58 each. Heck of a deal.

This "ladder" won't last long but it won't need to. The people who thought this up will be rich and I'll lose a few more "friends" for publicizing this. Worse yet, Mrs. Stupidman still wants a laptop but only way she'll get it is if I sell more books. (I thought about putting link in here but it detracts from message.)

For record, people I've seen promoting it are honest, decent folk and truly believe they are providing a wonderful benefit for their subscribers.

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The Internet Adventures Of Stupidman You can't angrily demand a refund if you don't buy it first. http://www.stupidmanok.com/sales.htm (no L)

Stupidman's Occasional Newsletter I'll tell you secrets and try to keep you amused http://www.stupidmanok.com/or.html

Copyright 2002 Stupidman LLC If you want to copy,publish or post this article, go ahead (less work for me). Unless you find some egregious spelling errors don't rewrite this for me. If you republish let me know where and when as I still get a charge seeing my stuff printed by somebody else. mailto:stupidmansfz@yahoo.com