So, if you passed over this idea before, you are not alone. However, I am here to tell you to reconsider it and for good reason. Why? Because this is one idea that is doable from any level. And, it still works and always will.

It can get your marketing off ground without much if any costs. It can literally be your marketing vehicle to gain exposure, build a email list and even crank in affiliate commissions along way.

This is not just another gorilla marketing tactic for folks who can't afford to advertise. Not at all. It's way more than that. Top marketers still use free reports as a legitimate marketing tool.

Why? Because they can penetrate a valuable message almost instantly with least amount of marketing friction.

In this article you will discover why Free, Branding and Viral are 3 powerful concepts that hold a strong place in online marketing. You can get in on it now and climb some marketing mountains - here's how.

"Free" speaks for itself. It can cheapify or gratify depending on how you present it. There are many ways to add value to make people want what you will give them. Offer useful information to a targeted group and they'll eat it out of your hands.

"Viral Marketing" is a coined term in Internet marketing which indicates a passing from one to another - like a virus.

"Branding" is key to viral marketing. This is a form of personalization that can be passed along from marketer to recipient. Then recipient can also pass it along as a marketer to his recipients, and so on.

Have you ever caught a whiff of a tantalizing aroma wafting through air as you walked down street? With your senses suddenly alerted to something tasty nearby you notice bakery on corner. As you draw closer you see storekeeper handing out free samples of cake you smell. You happily try sample and before you know it your standing on line waiting to buy a whole cake.

How did this happen? How did you go from going about your business to buying a cake you had no intention of buying when you left your house? The fact that you ended up waiting on a line to buy a cake is no accident. The proprietor of bakery from which you bought your cake knows something about highly effective marketing.

Just what does he know?

He knows that he first needs to get his prospects attention to draw them to his shop. He accomplishes this step with particularly strong exhaust fans he uses to permeate local air with tantalizing aromas of his pastries. Once he has his prospects’ attention he demonstrates value of his goods by giving away yummy free samples and offering a buy one get one free deal. It’s no wonder unsuspecting people wind up on line waiting to buy from him.

You can enjoy same success marketing your business even if your product or service doesn’t have a wonderful odor you can use to generate interest in what you do. Instead, you can use your own version of “smell, taste, buy” sales process to get results you want.

Attract Your Prospects’ Attention (Smell)

If you sell motorcycles or provide legal services chances are you’re not going to attract too much attention to yourself with any particularly pleasing odor. Instead you can use an outstanding marketing message to get yourself noticed. A well written marketing message delivered to an appropriate target audience will help your business stand out in a crowd and draw your prospects to you.

A great marketing message will speak directly to your target market and identify problems you solve and results you provide. You can use your marketing message anywhere you advertise, including: search engines, newspapers, magazines, Ezines and newsletters.