Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they’re unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each month.

- Growing your opt-in email list is one of your most important goals. Your success depends on encouraging a high percentage of website visitors to provide their email addresses and permission to contact them for free via email. Most websites expect visitors to opt-in to email lists without first providing an opportunity for visitors to ‘test drive’ newsletter. This is like wearing a blindfold when shopping for a car! Thumbnails, reduced size images of newsletters, are not answer. Visitors are not able to read value of its information before signing up. As a result, only a small portion of website visitors subscribe and - of those that do – many quickly unsubscribe.

Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.

Public domain refers to information free from copyright protection. The two most important sources of public domain content are:

1.Books with expired copyrights. Copyright protection for many books written early during previous century has expired. In addition, millions of other books, published later, have lost their protection because their publishers did not renew their copyrights in time.

2.The second source is Government created materials. In addition, hundreds of thousands of government-published books, pamphlets, reports, and ‘how-to’s’ are available. Information published by United States Government and other governments is typically not copyright protected.

Basing your marketing materials on public domain content boosts your profits by saving you time and energy. This time and energy can be invested in more profitable activities like networking, selling or direct customer service.

In many cases, proper use of public domain content can increase your billable hours five to ten per cent!

This is in addition to reducing amount of time it takes to complete a marketing project. One client, for example, had been struggling for three years to write a website incentive showing attorneys how to prepare an effective marketing plan.

Within a week of learning how to search for, and use, public domain content, he had completed his special report and it was already attracting new business to his consulting firm!

Public domain content can be used ‘as is,’ or you can repurpose it into different forms. For example: