- The third money-making reason for displaying your newsletter on your website is higher readership. More visitors to your website will likely read your newsletter because they don’t have to first download it. This leads to more sign-ups. The more attractive and informative your newsletter, more likely visitors will sign-up to receive it. You can prove consistent high value of your newsletter by adding descriptive links to earlier issues.

Although Acrobat Reader PDF format is ideal for distributing newsletters with typography and formatting intact, it is not useful for previewing newsletters.

Macromedia’s Contribute 2 is a software program that incorporates Flash Paper technology. With Contribute 2, you can easily add a readable, zoomable and printable version of your formatted newsletter to a page of your website.

This means that visitors to your website, without doing anything else, can immediately read and print your newsletter. The newsletter on your website will be an exact replica of original.

Flash Paper versions of your newsletters complement Acrobat versions of copies you print on your office printer. For first time, you can combine credibility and constant visibility of educational newsletters with sales created by free, targeted promotional messages.

2.Teleconferences. Use a book as basis of a series of teleconferences.

3.Website incentive. Create a special report or email registration incentive based on a government booklet.

4.Autoresponder series. You can offer a ‘mini course’ as a series of lessons delivered at weekly intervals.

5.Articles and speeches. Books can be repackages in shorter units, adapted to current conditions.

6.Checklists and worksheets are always welcome and can be easily assembled from copyright-free sources.

Often, original, copyright-free work can be used ‘as is.’ The owner of a fly-fishing camp located a ‘fly fishing coloring book’, which he sends him clients to give to their children.

Putting public domain content to work basically involves four steps:

1.Goals. What do you want to accomplish? Simply keep in contact or motivate fence sitters to act right now? Your answer will influence amount of information you need, as will your market’s information needs.

2.Locate. The next step is to locate appropriate public domain content. This involves research that can be done at your computer, at any hour of day or night.

3.Verify. You’ll want to protect yourself by making sure that materials you have selected are indeed copyright free.

4.Adapt. Unless you are going to reprint a book or government pamphlet, you will want to scan or transcribe it, and reformat it into format that works best and suites your marketing needs.

No longer do you have to write every word of your marketing. Information in public domain permits you to market more efficiently, so you have more time to provide your unique products and services.

Public domain material allows you to save time and money while creating an ongoing stream of credible customer communications.