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What if you can understand and control your customer’s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I’m not talking about a magic trick or lay down a lesson of motivation. It’s about understanding different reactions made by human mind in various situations. I’m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

1. Curiosity 2. Because / Reason Why 3. Greed

Curiosity ----------- What is it? Curiosity can be defined as “the desire to know unexplored” in simple terms. People want to know things that many others don’t know. They like to discover ‘secrets’ that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of Diet Industry Uncovered * What Time Share Companies Don't Want You To Know * Msteries of A Youthful Appearance Revealed * The Hidden Keys of Car Buying

People don’t want

* How to Diet Successfully or * A Guide to Buying Cars

for example. First set of titles surely outshines second set of titles because former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see powerful of curiosity? (When compared two sets above)

1. What is purpose of survey?

Surveys are conducted for many reasons. By phrasing questions and structuring answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t loose sight of its purpose.

2. Title survey

The survey title is a golden opportunity to instantly summarise a survey's objective and grab attention of invited respondents. Respondents are going to invest time in completing survey so make them feel that their investment is worthwhile.

3. Do not make survey any longer than it needs to be

Every question that is asked should be asked for a reason. Focus on ‘need to know’ questions and minimise ‘nice to know’ information.

4. Use plain English, avoid jargon and acronyms, maintain consistency and don’t ask questions that may result in ambiguous answers

Care must be taken in wording a question. If a question is not clear then there is every chance that respondents may interpret question differently to that intended by publisher making any analysis of data meaningless or at very least misleading. 5. Avoid long questions

Try to use short sentences wherever possible. Long questions tend to cause respondents discomfort and can lead to a higher level of incidents where respondents abandon a survey.

6. Ask one question at a time

Avoid confusing respondent with a question like ‘Do you like football and tennis?’

7. Avoid influencing answer

It is important not to load question. ‘Should irresponsible shop keepers who sell tobacco to children be prosecuted?’ is unlikely to have any value.

8. Ensure that answer format used allows respondent to answer question being asked

Allow respondent to answer how they really feel or they may be less inclined to complete survey. As a last resort consider benefit of including a “Don’t know”, “Can’t say” or similar response option.

9. At same time that you compile survey consider, when survey is complete, how compiled data is going be analysed

If a question is asked that allows a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider grouping answers. For example “How long have you worked here?” - ‘less than 1 year’, ‘between 1 and 3 years’ and ‘more than 3’.

10. Ensure that questionnaire flows

When asking questions group questions into clear categories as this makes task of completing survey easier for participants.

11. Target your respondents