3 Forbidden Psychological Secrets That Influence Prospects to Buy

Written by Fahad Hassen


Continued from page 1

Give them a true believable reason. For example, let’s say you have a slow time ofrepparttar year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed ------- People are greedy - not only for food but for everything in life. People has “what’s in it for me” syndrome. They want to know how your product can benefit them. People will buy benefits and not features. Benefits are “what people get” and features are “whatrepparttar 120274 product has”. In case of a mobile phone, people like to seerepparttar 120275 benefits like,

* Can store over 200 photos * Supports every color you can see

and not a list of features like,

* Has a memory of 6000k * Supports 16-bit colors

Your best bet is to list both features andrepparttar 120276 benefits, so you can ‘sell’repparttar 120277 benefits and present specific details aboutrepparttar 120278 product itself.

You must convince people that they are benefiting by buying your product. Tell people how your product can make their life easier. Tell them how it can save their time. Tell them how it can make them popular. List and stress as many benefits as you can.

I hope this article was helpful to you and wish you very good luck and success in your future marketing efforts.

Fahad Hassen is the publisher of “Forbidden Psychological Secrets That Force People to Open Their Wallets and Give You Money” ebook. In it, you’ll discover over 25 proven psychological secrets that ‘you’ can apply today and beat your competition. Goto http://www.mafoor.com/forbidden.


20 Top tips to writing effective surveys

Written by Martin Day


Continued from page 1

12. Allowrepparttar respondent to expand or make comments

Allowingrepparttar 120273 respondent to make additional comments will increase their satisfaction level and will also give valuable feedback onrepparttar 120274 specific questions and/orrepparttar 120275 survey as a whole. Remember though for a large sample collection it may be difficult to analyse free text open ended responses.

13. Ifrepparttar 120276 survey you are conducting is to be confidential ensure that your pledge is upheld

If you have assuredrepparttar 120277 respondents thatrepparttar 120278 survey is confidential ensure thatrepparttar 120279 individual data is not to be shared with anyone andrepparttar 120280 information is not going to be used for any other purpose. Confidentiality must be maintained at all times and any identifying information destroyed afterrepparttar 120281 survey is complete.

14. Weigh uprepparttar 120282 benefits of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. However in some cases allowing people to remain anonymous will allow people to respond without possible peer pressure.

15. Give careful consideration torepparttar 120283 best response format

It is good practice to maintain a consistency inrepparttar 120284 format used for responses. Keep in mind that when analysingrepparttar 120285 data radio buttons are easier to analyse than check boxes that offerrepparttar 120286 respondent multiple responses. Do not use a check box if a radio response would do.

16. Giverepparttar 120287 respondent an idea of how much timerepparttar 120288 survey will take.

Respondent drop out can occur ifrepparttar 120289 survey appears to be a stream of never ending questions. It is good practice to give an indication as to how longrepparttar 120290 survey is likely to take sorepparttar 120291 respondents can chooserepparttar 120292 best time to completerepparttar 120293 survey.

17. Informrepparttar 120294 respondents ofrepparttar 120295 survey end date

Encourage respondents to completerepparttar 120296 survey as soon as possible but advice respondents as torepparttar 120297 surveys end date so that they haverepparttar 120298 opportunity to schedulerepparttar 120299 necessary time.

18. Pilotrepparttar 120300 survey

Before publishing a live survey publish a small pilot survey to check for questions that are ambiguous or confusing and to ensure thatrepparttar 120301 survey is aesthetically pleasing.

19. Before publishingrepparttar 120302 survey proof readrepparttar 120303 survey several times

Check and check again thatrepparttar 120304 survey is grammatically correct and makes sense. If possible get someone else to proof readrepparttar 120305 survey before you publish, if no one else is available then take a break before checking again.

20. Remember to say thank you

To complete surveys respondents need to invest their time and should be thanked either in a covering letter, atrepparttar 120306 end of completingrepparttar 120307 survey or in a follow up letter. You may even want to consider incentives such as a prize draw or reward.

For more information visit http://www.SurveyGalaxy.com

Martin Day is a Director of Survey Galaxy Ltd for more information please visit http://www.SurveyGalaxy.com


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