What if you can understand and control your customer’s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I’m not talking about a magic trick or lay down a lesson of motivation. It’s about understanding different reactions made by human mind in various situations. I’m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

1. Curiosity 2. Because / Reason Why 3. Greed

Curiosity ----------- What is it? Curiosity can be defined as “the desire to know unexplored” in simple terms. People want to know things that many others don’t know. They like to discover ‘secrets’ that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of Diet Industry Uncovered * What Time Share Companies Don't Want You To Know * Msteries of A Youthful Appearance Revealed * The Hidden Keys of Car Buying

People don’t want

* How to Diet Successfully or * A Guide to Buying Cars

for example. First set of titles surely outshines second set of titles because former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see powerful of curiosity? (When compared two sets above)

The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate other person to make a buying decision. Here are seven strategies that will help you create a presentation that will differentiate you from your competition.

1. Make presentation relevant to your prospect. One of most common mistakes people make when discussing their product or service is to use a generic presentation. They say same thing in every presentation and hope that something in their presentation will appeal to prospective customer. I have been victim to this approach more times than I care to remember having been subjected to many “canned” PowerPoint presentations.

The discussion of your product or service must be adapted to each person; modify it to include specific points that are unique to that particular customer. If you use PowerPoint, place company’s logo on your slides and describe how key slides relate to their situation. Show exactly how your product or service solves their specific problem. This means that it is critical to ask your prospect probing questions before you start talking about your company.

2. Create a connection between your product/service and prospect. In a presentation to a prospective client, I prepared a sample of product they would eventually use in their program. After a preliminary discussion, I handed my prospect item his team would be using on a daily basis – instead of telling him about item I placed it in his hands. He could then see exactly what finished product would look like and was able to examine it in detail. He was able to ask questions and see how his team would use it in their environment.

Also, remember to discuss benefits of your products, not features. Tell your customer what they will get by using your product versus your competitors.