Give them a true believable reason. For example, let’s say you have a slow time of year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed ------- People are greedy - not only for food but for everything in life. People has “what’s in it for me” syndrome. They want to know how your product can benefit them. People will buy benefits and not features. Benefits are “what people get” and features are “what product has”. In case of a mobile phone, people like to see benefits like,

* Can store over 200 photos * Supports every color you can see

and not a list of features like,

* Has a memory of 6000k * Supports 16-bit colors

Your best bet is to list both features and benefits, so you can ‘sell’ benefits and present specific details about product itself.

You must convince people that they are benefiting by buying your product. Tell people how your product can make their life easier. Tell them how it can save their time. Tell them how it can make them popular. List and stress as many benefits as you can.

I hope this article was helpful to you and wish you very good luck and success in your future marketing efforts.

4. Be animated. The majority of sales presentations I have heard have been boring and unimaginative. If you really want to stand out from crowd make sure you demonstrate enthusiasm and energy. Use voice more effectively and vary your modulation. A common mistake made when people talk about a product with which they are very familiar is to speak in a monotone voice. This causes other person to quickly lose interest in your presentation. I recommend using a voice recorder to tape your presentation. This will allow you to hear exactly what you sound like as you discuss your product. I must profess to being completely humiliated when I first used this tactic. As a professional speaker, I thought all my presentations were interesting and dynamic – I soon learned that my stand-up delivery skills were much better than my telephone presentation skills.

5. Use showmanship. In book, The Sales Advantage, an example is given how a vending sales person lays a heavy sheet of paper on floor and asks his prospect, “If I could show you how that space could make you some money, would you be interested?” Consider impact of this approach compared to typical approach of saying something like, “We can help you make more money.” What can you do to incorporate some form of showmanship into your presentation?

6. Use a physical demonstration. A friend of mine sells sales training and he often uses whiteboard or flipchart in prospect’s boardroom during his presentation. Instead of telling his client what he will do, he stands up and delivers a short presentation. He writes down facts and figures, draws pictures, and records certain comments and statements from discussion. This approach never fails to help his prospect make a decision.

7. Lastly, believe in your product/service. Without doubt, this is most critical component of any presentation. When you discuss solutions, do you become more animated and energetic? Does your voice display excitement? Does your body language exhibit your enthusiasm? If not, you need to change your approach. After all, if you can’t get excited about your product, how can you expect your customer to become motivated enough to buy?