It's very easy to get accused of spamming nowadays. Add to that filters ISPs are using, and your message may not get through.

If you do it right, email marketing can become a very effective method of marketing your business.

Before you consider this method, there are three tools I consider absolutely crucial to your success.

1. Educate yourself. Get accused of spamming and you could destroy your reputation forever.

Learn everything you can about email marketing and implement those strategies in your marketing campaign.

Here are two sites you can use to educate yourself about email marketing:

Email Results - http://www.emailresults.com/ - This site offers a newsletter, a directory of lists, and plenty of articles.

Email Education - http://www.emaileducation.com - Also offers articles to help you learn how to use email to market your business. You'll also get information on latest trends in email marketing as well as latest news.

Are you writing articles for your monthly newsletter only to publish them once and never use them again? Successful writers resell their articles multiple times for maximum exposure. Why don't you maximize your exposure, and put those articles to work for you by exploring your reprint options.

Reprint them on your website. This will help you build a substantial content base. Your website can also provide perfect place to expand your articles or provide links to further resources.

Get them published. Does your industry have a regular newsletter that might want to use some of your articles? What about consumer publications? Do any come to mind that might be interested in a piece you’ve written?

Offer to let others reprint them. Say you’re an insurance agent with lots of articles about auto insurance. Offer to let a local car lot reprint your articles on their website or in their newsletter. Be sure to include your copyright notice, a brief bio and contact info!