Check for spelling, grammar, and punctuation errors. Make sure it is easy to read.

You can use this utility to format your emails to right width. It's not perfect, but it will save you plenty of time because you can format your text at different widths. Overall, it does a very good job.

http://www.jbmckee.com/formatit/index.htm

3. Anti-Spam Before you send your message out, you want to check to make sure it can get past filters frequently used by ISPs.

There's a simple and easy way to check your message. SiteSell.com has created a new feature called Spam Check.

Basically, you can send a your email as a test message and find out how filters rank it. Then, you can make changes to your email before sending it to your list.

http://spamcheck.sitesell.com

Email marketing is a time consuming process. Done right, it can be a very lucrative tool in your marketing arsenal. These tools will help you make your email marketing efforts more effective.

Send them to networking contacts. If you’re a caterer and you’ve written an article on planning parties for healthy eaters, share article with a nutritionist or trainer you know.

Use them to spark press releases. Did a new industry development lead you to do a couple of hours of research and writing for an article? Consider that development’s newsworthiness. Might it make a story? Try turning it into a press release for local media outlets and provide your newsletter article as an example of your approach.

Republish a selection as a booklet. Gather articles that seem complimentary and publish them as a pamphlet. You can distribute this selection free as a special promotion or offer it for sale. Either way, be sure it addresses a specific customer for maximum impact.

Put your articles to work and watch impact of your newsletter grow exponentially!