Most successful businesses use these 3 marketing tactics to maximize their sales results. But many businesses struggle to get enough sales because they don't know about these tactics -- or don't use them. Are you one of them?
1. SUB-DIVIDE YOUR MARKET
Prospective customers are more likely to buy your product or service when they believe you understand their needs. Give them what they want and you'll get more sales.
Segment your targeted market into several more narrowly defined sub-markets. Then customize your sales message to appeal to specific needs of prospects in each sub-market.
For example, a network marketer can focus on advantages of working from home on your own schedule when promoting business to young mothers. But she can focus on advantages of independence and high-income potential when promoting business to corporate employees.
2. HIGHLIGHT AN EXCLUSIVE BENEFIT
Another way to increase your sales is to capture more of sales you're losing to competitors. Tell prospective customers why they should buy from you instead of from your competition.
Highlight a benefit your customers get from you but cannot get from your competitors. Here are some exclusive benefits with examples of how you can dramatize them.
** Faster Service: "Free overnight delivery of every order"
** Better Guarantee: "Exactly what you want, when you want it, every time -- or it's free"
** Personal Service: "Your own service representative with a real name and phone number you can call anytime"
If you don't have an exclusive benefit, create one. Add something to your business you're not already doing. Promote it in all your advertising. Include it on your letterhead, on your web site and anywhere else your company name appears.