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TIP: The most effective exclusive benefit is one your competitors cannot copy ...or one they're not willing to copy. One business owner I know includes his personal phone number on every order. His competitors don't. And they're not likely to make themselves that accessible to customers.
3. FOLLOW UP EVERY SALE WITH ANOTHER OFFER
You'll always need new customers. But don't overlook sales you can easily get from your existing customers. It's easier to get more business from them than to get any business from new prospects.
Your customers are especially receptive to more offers immediately after they buy from you. Offer them another product or service related to one they just bought. Many will accept your offer ...even when prior sale automatically generates repeat business for original product or service.
If you don't already have additional products or services, find or create some. For example, offer instructional material related to your customer's original purchase. It can be a book, a series of books, a training course, computer software, membership in a fee-based web site or any other type of instructional material related to their original purchase.
TIP: Look for an affiliate program set up to sell instructional material you can use. All you have to do is sign up as an affiliate and announce product or service to your customers. The affiliate program handles everything else and pays you a commission for each sale you generate.
Most successful marketers use these 3 marketing tactics to maximize their sales results. Don't overlook any of them? They're easy to use and highly effective. Start using them now to get more sales for YOUR business.
retired from a 30 year career of recruiting sales personnel and For more information... mailto:BobLeduc@aol.com? Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 developing sales leads. He is now a Sales Consultant.