You've heard
experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct mail and telemarketing can be both intimidating and expensive. This is where online businesses have a distinct advantage, through use of autoresponder technology. This technology forms backbone of many of today's online fortunes.
The basic concept behind an autoresponder series, sending a series of scheduled messages to convince a customer to take action, is easy to understand. But determining how to write one, or WHAT to write, often isn't so clear.
First, basics...every autoresponder series must include:
*Useful Information *Personalized Messages, Both in Subject Line and in Body Copy *Back-end, Upsell Offers
At: http://www.idealmarketingcorp.com/autoresponder.html you'll find samples of proven autoresponder series and messages. But this article is about new applications, which we'll now dive into:
1) Deliver a multi-part salesletter. Remember that long piece of art you slaved over, aka your sales letter? You could break it up, as an ongoing series of weekly messages for an instant autoresponder series. You could also offer links in each, pointing back to your website to view entire document.
Also, you could send a sequence of different letters with each one promoting a different benefit of a selected product or service. Finally, you could send different variations of original letter. Think creatively!
Or, if you're really pressed for time, just put 'Second Notice' in subject line, and resend original message.
Just remember to always focus your messages to emphasize 'what's in it for them,' showing what pain or problem your product/service solves.
