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2) Deliver a multi-part training or coaching course. Yes, this can be done on autoresponder. Again, key is that delivered information must be perceived as being valuable.
3) Deliver evergreen information in form of an ezine or newsletter. By offering value, and keeping you top-of-mind, this leads to a stronger customer relationship. When you have to choose between reading a message from someone you know and trust, and one from someone you don't, most will choose friend, right?
Use autoresponders to help create that bond-- this could lead to more sales!
4) Make existing customers feel special by developing a autoresponder series that offers a 'members only' exclusive of product bundles, limited-time discounts, holiday or seasonal promotions, etc.
5) Create a separate autoresponder series to 'upsell' paying customers on increasingly expensive product offerings. Never assume that they're automatically done with just one purchase! Don't underestimate a customer's ongoing desire for high-quality products and services.
One last idea for a creative use of autoresponders - timely customer relations. If you find that same questions are being asked over and over by your visitors, assemble their answers and load them into an autoresponder. Then add a place on your site to click for 'Answers To Frequently Asked Questions.' This will save a huge amount of time and energy, leaving your time open to come up with new marketing ideas.
Always remember to provide a way for customers to contact you directly, in event that FAQ's didn't answer their question(s).
How many other autoresponder campaigns or applications can you think of?
Paula Morrow is president of Ideal Marketing Corporation. She specializes in p. r., information marketing and creating cashflow systems. Her newsletter, IDEALProfits, is read in 12 countries. Subscribe, and receive the co-brandable 'How To Start Your Own Traffic Virus' and 4 other ebooks FREE. http://www.idealmarketingcorp.com/subscribe.html