The following are 30 suggestions that will immediately pinpoint where your business is doing well – and will help with moitoring it’s progress.

These are questions that I ask my clients – and my experience has been that if you are able to spend a few minutes on an advisory email – rewards can be quite surprising.

1 Can you tell exactly what it is that sets you apart from your competition?

2 Do you communicate benefits of your product or service in all of your sales copy?

3 Have you done Telesales, and monitored results?

4 Have you tested Direct Mail to attract new customers? Did you accurately measure those results?

5 Do you Thank your customers for their custom?

6 Are your ads Direct Response variety?

7 Do you advertise in same publications as your competitors?

8 When you speak to a potential new customer, do you use go overboard on sales copy?

9 Do you revisit existing customer accounts?

10 Have you tested Web Advertising yet?

11 Do you send regular email communications to your customers and prospects?

12 How many training courses or qualifications did you pass last year? Do you impress Clients?

13 Do you suffer from Work Overload?

Description: You Have Nine Seconds to Tell World Your Message. Are You Prepared? Follow these five tips for developing right soundbites.

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Five Tips to Become a Soundbite Genius

1. Speak in soundbites to everyone.

Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film *Fog of War* former Secretary of Defense Robert McNamara said, *Never answer question that is asked. Answer question you wish were asked.* Begin to train yourself to speak only what you want others to hear. In this way you'll be shaping other's perception of you-which is essence of good media.

2. Answer first interview question with your sermonette.

In a 1989 interview on NPR show Fresh Air veteran TV journalist David Brinkley said, *Everyone of them [his guests] will arrive in studio with some little sermonette in mind, and determined to deliver it. So one thing I do is first ask them a dull, boring question like, what do you think about this. And let them deliver their little sermonette. And then we get to hard core of what we're there to talk about.* Your first and last points have most impact so plan and deliver your sermonettes no matter what you're asked.

3. Frame your ideas for your audience.