30 Questions To Test Your Marketing Activities

Written by Christopher


Today I want to show you a great way to highlight some instant ways for you to bring in more enquiries, test your activities and get yourself doing something simple at first, in an attempt to trigger that motivation.

The following are 30 suggestions that will immediately pinpoint where your business is doing well – and will help with moitoring it’s progress.

These arerepparttar questions that I ask my clients – and my experience has been that if you are able to spend a few minutes on an advisory email –repparttar 120241 rewards can be quite surprising.

1 Can you tell exactly what it is that sets you apart from your competition?

2 Do you communicaterepparttar 120242 benefits of your product or service in all of your sales copy?

3 Have you done Telesales, and monitoredrepparttar 120243 results?

4 Have you tested Direct Mail to attract new customers? Did you accurately measure those results?

5 Do you Thank your customers for their custom?

6 Are your adsrepparttar 120244 Direct Response variety?

7 Do you advertise inrepparttar 120245 same publications as your competitors?

8 When you speak to a potential new customer, do you use go overboard onrepparttar 120246 sales copy?

9 Do you revisit existing customer accounts?

10 Have you tested Web Advertising yet?

11 Do you send regular email communications to your customers and prospects?

12 How many training courses or qualifications did you pass last year? Do you impress Clients?

13 Do you suffer from Work Overload?

14 Do you set up an ongoing communication with qualified leads consisting of phone calls, letters and emails?

Five Tips to Become a Soundbite Genius

Written by Susan Harrow


Article Date: 2004 Category: Marketing, Publicity Keywords: get on TV talk shows, public relations, marketing, publicity, Susan Harrow, media attention, soundbites

Description: You Have Nine Seconds to Tellrepparttar World Your Message. Are You Prepared? Follow these five tips for developingrepparttar 120240 right soundbites.

Word count: 577

You have permission to publish this article in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no changes torepparttar 120241 content are made and you include my byline, copyright, and resource box. Please notify me of publication by sending an email with a copy of your publication to: mailto:newslettereditor@prsecrets.com. Thanks!

Five Tips to Become a Soundbite Genius

1. Speak in soundbites to everyone.

Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film *Fog of War* former Secretary of Defense Robert McNamara said, *Never answerrepparttar 120242 question that is asked. Answerrepparttar 120243 question you wish were asked.* Begin to train yourself to speak only what you want others to hear. In this way you'll be shaping other's perception of you-which isrepparttar 120244 essence of good media.

2. Answerrepparttar 120245 first interview question with your sermonette.

In a 1989 interview onrepparttar 120246 NPR show Fresh Air veteran TV journalist David Brinkley said, *Everyone of them [his guests] will arrive inrepparttar 120247 studio with some little sermonette in mind, and determined to deliver it. So one thing I do is first ask them a dull, boring question like, what do you think about this. And let them deliver their little sermonette. And then we get torepparttar 120248 hard core of what we're there to talk about.* Your first and last points haverepparttar 120249 most impact so plan and deliver your sermonettes no matter what you're asked.

3. Frame your ideas for your audience.

Jennifer O'Neil, a film producer and director, explained that when shooting background footage (b-roll) she uses a technique called *grounding.* To *ground*repparttar 120250 camera must end definitively on an object or scene that signalsrepparttar 120251 viewer that that segment is over. I suggested to her that she probably also usedrepparttar 120252 opening footage to *ground* or shaperepparttar 120253 beginning of how she wanted a viewer to perceiverepparttar 120254 scene. In this way you orient your audience torepparttar 120255 scene orrepparttar 120256 material you want them to focus on.

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