15 Do you use testimonials on your web site?

16 Do you have an excellent referrals systems in place?

17 Did you know that customers like answering questions about their business?

18 Do you offer something of value to your website visitors in return for their contact info

19 Do You contact your clients often? How often? When was last time you did that?

20 Do you personalise your email newsletters?

21 Client Birthdays are a great Marketing opportunity, I bet you don’t use that to sell with?

22 Do you know that best way to sell is to ask questions?

23 Do you ensure that any rented mailing lists are Targeted?

24 Do you take incredible care of your current customers? Or are they just a number?

25 Do you include a PS in all your emails?

26 Do you communicate on a regular basis to your current customers?

27 Do you use only 2 or 3 ways of marketing? What would happen if you increased that to 6 or 8?

28 If you used ten ways to market your business have you any idea how rich you would be?

29 Did you know that if you use a viral form of marketing that you can bring your ad costs to virtually 0%?

30 Do you realise that your competitors probably know hardly anything about Advertising?

Here’s some free advice. Pick a couple of these tips and make decision today to do something! Do come back to this checklist regularly.

You can apply same concept to soundbites. Your opening words set stage for what you want to convey, your final words signify close, how you want your audience to remember what you've told them. Use your opening and closing statements to anchor your audience to information you want them to grasp. That way you shape way they think about your product, service or cause.

4. Tell people what to do.

I love mystery, but this isn't place for it. Don't leave your audience guessing. Be forthright about action you want them to take by letting them know why your product or service is necessary for them to have a complete and happy life now. What gap does what you have to offer fill? Be direct in pointing this out so there is no doubt.

5. Live your words.

Get to point with clarity and insight. The Latvian violinist Gidon Kremer said of composer Astor Piazzolla's music, *I don't think it's [the music] always about embellishment. I don't think it all can be expressed rightly just gliding on surface of convenient rhythms. This music can't be in fact performed, it has to be lived. And I always can distinguish if someone is flirting with Piazzolla as a convenient item of our commercial industry or if someone really lives life or heartbeat of music of this great composer.*

It's same with you and your soundbites. Are you living heartbeat of what you're saying, what you're representing? If not, we hear your false notes, your commercial intent. If so, we know in an instant when your music is true.

Learn how to use any interview, any time, on any topic, to get your business, book, product or cause publicity-and fame you long for in this soundbite teleclass. http://www.prsecrets.com/

Copyright(c) 2004 Susan Harrow. All rights reserved.