30 Minutes Free Report Reveals The Arts Of Link Exchange!

Written by Dave Tan


Title: 30 Minutes Free Report Reveals The Arts Of Link Exchange! Author: Dave Tan Copyright: January 2004

A 30 Minutes Free Report REVEALS The ART of How YOU Can Improve YOUR Link Popularity Through Link Exchange and Make Other Webmasters Feel Honored and Gladly Swap Links with Your Site!

Permission to reprint if: -repparttar report and resource box stay intact - links and email must be set as hyperlink (website) - may NOT be used in SPAM (opt-in email ONLY) - send me a copy of your URL/ezine/newsletter/eBook :-)

HTML version available at: http://www.ebookok.com/resources/art_of_link_exchange.html

For autoresponder version, send an email to: artofle@ebookok.com

Dear Internet Friend,

Greetings, I will cut torepparttar 124854 chase - if you have founded this page that could only mean one thing...you want a proven web marketing technique that will attract more targetted web traffic to your web site and you want to do it all for FREE (no hidden charges, no fee, no affiliates). Who doesn't? :-) So what's Link Exchange anway? Link exchange is also known as reciprocal link exhange, link swap, link trade - you place my link information on your site and I will place yours on my site. It's like a barter rade of exchanging links - you scratch my back, and I'll scratch yours...sounds familiar?

The best thing about this form of web promotion is that it's literally FREE and isrepparttar 124855 most cost-effective way to improve your link popularity.

Note: Link exchange will NOT boost your page rank... link popularity and page rank is two different stories. I will reveal two excellent tools to determine your link poularity and page rank later...

Link exchange will NOT bring you an immediate surge or flood of web visitors rushing to your web site. It's more like a long term advertising, slowly building uprepparttar 124856 momentum by increasing your link popularity.

Link exchange can also be thought of as a FREE form of quality advertising for your site. Imagine this, your link partner's visitor visit his/her page, couldn't find what he/she is looking for, click onrepparttar 124857 links page to search for more resources...and your site is included inrepparttar 124858 link page. What does this means for you? Exactly, FREE targetted visitors for your web site! WARNING: Exchanging links with unrelated web sites can be HARMFUL & DANGEROUS to both your site and even your business reputation! Oh, exchanging links is NOT risk-free? Well, it's risk-free or at least safe if you followrepparttar 124859 guidelines below:

Always find for Quality, Complementary, Matching, Related and above all Responsible & Ethical web site/webmaster as your link partner.

NEVER, ever exchange links with web sites that contain porn, violent, racists, hatred materials. Period. Sites that encourage illegal, immoral, irresponsible, unethical activities or contents will ONLY give your customer a bad impression of your business or web site - use your own judgement here! :-)

AVOID swapping links withrepparttar 124860 following kind web site:

Web site that contains NO apparent content, web site that are so full of affiliate links that it make no sense at all!

Web site with very poor presentation or unacceptable web design (apparentlyrepparttar 124861 webmaster doesn't care about his/her site, let alone your link?) Especially ifrepparttar 124862 site don't have a clear naviagation system or way torepparttar 124863 links page.

In other words, you can't easily findrepparttar 124864 links page or your link simply becauserepparttar 124865 webmaster tries to hide it from his/her visitors!

Web site that do NOT categorize their links, especially if they have more than 50 links. Would you like to see your link buried deep within 50 or 100 non-categorized links? Never dorepparttar 124866 same thing to your link partners too! :-p

Web site that appears to be a link farm or linking to one (including FFA - Free For ALL sites). Same as above, only difference is that such web site will link to almost any kind of web site (including but not limited to illegal and porn sites!), swapping links with such web site will do you more harm than good... avoid it at all costs!

Web site that uses third party link exchange service to manage their links - you will notice this when you get a link back from them.

Ifrepparttar 124867 link is NOT directly fromrepparttar 124868 website you're exchanging links with, rather from a third party site (different domain), then delete his/her link IMMEDIATELY (okay this sounds a bit harsh, but do you really want to be penalized for linking to a link-farm? Besides, this is like cheating. Anyway, third party site uses script to verify your link...). You can always contactrepparttar 124869 webmaster....

I have traded links with this kind of web site before, and frankly, I feel so cheated! (those links are not very valuable...) :-(

Above all, web site that is under construction and even worse, always offline and unavailable, you know those scary 404 errors - page not found (your link will be offline too!)

There are some web sites/webmasters that are really picky about which sites they will exchange links with. They will basically ONLY exchange links with site that meets a certain page rank...

These web sites may or may not have a high page rank or link popularity...I will reveal two excellent tools that will expose their page rank and link popularity now. :-) How do you check a web site's Page Rank and Link Popularity? To know another web site's or your web site's page rank, just download this nifty Internet Explorer add-on:

Google Toolbar: http:/ oolbar.google.com/

When you've installed it on your computer,repparttar 124870 Google toolbar will reside nicely on top of your Interter Explorer browser. Be sure to enable page rank view.

To view another web site's or your own web site's link popularity, you simply insertrepparttar 124871 torepparttar 124872 appropriate URL right afterrepparttar 124873 q=&url=

Alexa's Link Popularity Checker: http://www.alexa.com/data/details raffic_details?q=&url=

For example: http://www.alexa.com/data/details raffic_details?q=&url= http://www.yoursite.com/

Visit alexa.com: http://www.alexa.com/ if you have any questions or simply want to know more about link popularity. Is Link Exchange difficult? Is writing a simple friendly email difficult? There are basically two ways to exchange links. Before you start exchanging links, make surerepparttar 124874 web site meets allrepparttar 124875 neccesary requirements to be your potential link partner.

Vertical Marketing to Your Advantage

Written by Sharon Housley


Vertical Marketing to Your Advantage

What is vertical marketing? Simply put vertical marketing is promotion targeted at a specific industry. The benefits of vertical marketing are immense. Vertical marketing can open new doors and touch niche markets, where there maybe little competition. Often niche markets are ignored by large companies. A creative entrepenaur and marketer may find it easier to establish brand recognition in a specific industry. In addition, customers are frequently willing to pay a little more for an industry specific product. Customers also appreciaterepparttar unique benefits they experience withrepparttar 124853 more personalized customer support of repparttar 124854 smaller company.

Customers welcomerepparttar 124855 opportunity to purchase from a company familiar with their industry and needs. Industry professionals also tend to listen to their peers, and a recommendation or endorsement can help spread a products popularity within a specific market or industry segment.

With a little forethought, minor changes to a basic press release can changerepparttar 124856 focus, and target it to a specific industry. Trade publications are also more likely to give ink to an application, that targetsrepparttar 124857 magazines focus. There are numerous link opportunities, if you are able to illustrate why your application appeals to a specific industry, by targeting traditional marketing methods at specific industries and niche markets.

While some products have an obvious vertical target market, some general products can be effectively targeted at specific industries or verticals, with just a little creativity.

Software is an excellent example of a product that lends itself to vertical marketing. An example of vertical software is MSA Herp. MSA Herp is herpetology software, which catalogsrepparttar 124858 eating and mating habits of snakes and lizards. Obvious markets include pet stores, zoos and state parks, which obviously satisfies a very specific audience and does not necessarily have mass appeal. By catering to specific audiences this program has become a clear leader in a very specific field. Believe it or not, this can be done with "general" applications as well. Software with broad appeal can be targeted at specific audiences or verticals. An HTML editor can easily be targeted atrepparttar 124859 education market, or a general accounting program can be targeted at a specific industry like retail stores or law offices.

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