More importantly, make sure webmaster is interested in link exchange (Visit that particular web site and find links page).

Add your link and wait for reply...

Usually there's a "add your link" or "submit your site" link. These are script that webmaster written or installed to facilitate process of link exchange.

It's an easy way to exchange link, you just basically fill in your name, email address, link information, and reciprocal URL. After you've submitted your link information, simply wait for webmaster to reply your request.

It usually takes around 1-2 days, but I've also experienced webmaster who takes more than a week (in some cases, two weeks!) to approve a simple link request...hmm, either they are simply too busy or don't care!

A good rule of thumb is to allow up to a week (7 days) for a web site to reciprocate. If they do not reply within a week, you know what to do... :-)

Email webmaster personally...

This approach to link exchange is far more better and effective (in my opinion) because it is more personal and genuine. It may sound a little bit of a hassle and in some cases difficult but heh, quality does come with a price!

For those who don't know how to write a friendly email requesting link exchange, don't worry...I will give you a simple yet effective email template.

Visit that particular web site, try to find webmaster's name and jolt down what interest thing you find in his/her site and tell him/her that his/her site will be a great resource for your visitors. Hi Jimmy! <--If webmaster's name is John, use John then :-)

I've visited your site: www.jimmysite.com and I really like it. Your site looks very professional and interesting.

I think your site will a great resource for my visitors so I have included your link information on my site:

http://www.yoursite.com/links_1.htm <--Always Mention reciprocal link

Here's my site for you to review:

http://www.yoursite.com <-Try to make life easier for your link partner :-)

I have included my link information at bottom of this message. If you're interested in exchanging links with my site, please send me an email including your link information and where you've placed my link - I will send you an email confirming I have posted your link.

Well done on providing web users with useful and quality information / services! I hope you will consider this reciprocal link exchange and I look forward to hearing from you soon.

Sincerely, John <-Always mention your name, this is very important! links@yoursite.com www.yoursite.com

P.S. If for any reaons you are not interested in exchanging links with me, please just reply me with a simply no thanks or I'm not interested in link exchange. <-Including a simple and friendly "remove me" will make your offer look more professional and genuine.

------------------------------------------------------------------- General Information:

URL: http://www.yoursite.com/

Title: Offers some products some services

Description: We offer best X products and Y services... There! It's as simple as that! I'm sure you can come up with a better or more creative email template! :-)

As a golden rule, always mention who you are (your name - more personal), where (which web site) you are from and that you've included his/her link!

Most webmasters are more inclined to include your link this way...Always make it easy for your potential link partner to find his/her link (provide exact URL, which category, etc.) and use less than 60-70 characters per line - it will make email easier for anyone to read.

What if your potential link partner REJECT your link exchange request? Yes, it is quite possible but if your site meets all neccesary requirements of a quality link partner, chances of your request been rejected is minimal.

However, as I've mentioned before, they are some web sites that are ONLY interested in swapping links with web sites that has a certain page rank...If you really want to exchange links with these sites, you can always try it later when your site have a higher page rank. Where do you find potential link partners? Finding quality link partners is becoming quite a challenge, especially if you've traded more than 100-200 links. If you're looking for a quick and list of sites that accept reciprocal linking, here are some of sites which I've used and would gladly recommend:

http://linkpartners.com/

http://www.linkexchanged.com/

http://www.linkalizer.com/

Remember, always and ONLY exchange links with related web sites, that way your chances of getting reciprocated will greatly improved. Some final thoughts... One more thing before we wrap this up nice report...although link exchange is a free form of advertising and a great way to boost your link popularity, it does require some efforts and patience to maintain it - this is especially true when you have more than 50 links.

You can save yourself a lot of confusion and trouble if you categorize your links neatly, this will also add some "appeal" for other webmasters to exchange links with you.

That's all for this report, I hope you had a wonderful time reading it!

Happy Linking, Dave Tan Webmaster www.ebookok.com

P.S. Please visit my site: http://www.ebookok.com/ today, browse my fine online eStore and check if there's any particular ebooks that can solve your marketing problems, all at special irresistible prices.

P.S.S. If you're a webmaster who want to exchange links (if you're a reponsible and ethical webmaster), I will be more than happy to trade links with your website site. :-) Resource Box: -------------------------------------------------------------- Report © by webmaster Dave Tan, http://www.ebookok.com/ . Providing you best info ebooks for starting an online business, creating your own auction empire, increasing your web traffic & sales and publishing your own ebook. Subscribe today: http://www.ebookok.com/subscribe_now.html --------------------------------------------------------------

Frequently minor code changes and use of programming tricks like "conditional compiles" can create an application that caters to a specific market. The change could be in terminology, or graphical presentation of program. The idea is to make an application that is unique or beneficial to a specific group of people. If you can't think of a niche, create one. Take a look at type of customers that you sell to, pick a handful and ask them what they use your application for. Their answers may surprise you. By talking to existing customers, you can extract a profile of a user, and determine ways to reach potential customers that had not previously been considered.

In order to effectively target vertical markets, often all that is required are changes to ad-copy and presentation. Pursue link exchanges and directory listings. Vertical.net and Global Software Solutions are both industry specific virtual communities through which you can promote your products. Consider becoming active in online communities that cater to your audience or even creating one if your research indicates a strong enough user base. Consider targeting web pages at specific industries; offer industry groups promotional specials or discounts. Provide white papers, customer profiles or endorsements that detail how applications can be used in a specific industry. Explain how product will solve a specific problem or save time, in a specific industry. By providing a real world solution to a real world problem, customers are able to see how specific products can resolve their day to day problems.

Resources: http://www.globalsoftwaresolutions.net http://www.vertical.net

white paper samples http://www.notepager.com/whitepapers.htm

About Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.messaging-software.net