“Brett’s expertise in this space will provide direct value to our existing optimization clients and will present yet another competitive advantage for eMergent Marketing as we go to market against some of biggest SEO companies in country,” noted Paul Elliott, President of eMergent Marketing. “We continue to search for outstanding talent, like Brett, that will help eMergent Marketing continue to service our expanding client base. Sometimes that talent is located here, other times we need bring that talent to Northeast Ohio. Either way, it is good for eMergent Marketing and good for Cleveland.

Organic search engine optimization continues to be a leading service offering for eMergent Marketing. With a highly experienced and trusted team of optimizers, eMergent Marketing continues to win business in local market and throughout country, with clients including: Dirt Devil, Third Federal, Renaissance Hotels, Marriott, Holiday Inn, Cub Cadet, Ambiance, Troy-Bilt, and many more.

109644 dinosaur 15899 dinosaur picture 8433 dinosaur costume 5548 dinosaur game 5419 barney dinosaur 5018 dinosaur fossil 4575 dinosaur toy

The number to left is number of times people searched for a particular keyword. The words to right of numbers are keyword phrases that were searched for.

One thing you will notice is that most people search using only one or two keywords, sometimes 3 or 4. So at this point in time, optimizing your site for keyword phrases longer than 3-4 words is a waste of time.

Special Note: Research suggests that people who use longer keyword phrases (3 or more words) are more likely to buy products. This is probably because they are more likely to be looking for a specific product.

Another important note is that Overture® tool does not distinguish between singular and plural keywords.

Using example above you can see that people searched for dinosaur over 100,000 times in September. The dinosaur business is fairly competitive for keywords “dinosaur” and “dinosaurs”. In retrospect, I would have done better to have optimized our site for keywords “dinosaurs for kids”, rather than “dinosaur time machine”. That way we could have become highly ranked for keywords “dinosaurs for kids” (which we are currently in Google®, Yahoo®, and MSN®). The word “dinosaurs” is contained in phrase “dinosaurs for kids”, which means we eventually would have been ranked higher for word “dinosaurs” as well.

* Google and Page Rank are registered trademarks of Google Inc. * Yahoo is a registered trademark of Yahoo Inc. * MSN® is a registered trademark of Microsoft Corporation. * Overture is a registered trademark of Overture Inc. --------------------------------------------------------------------------------

-------------------------------------------------------------------------------- Choosing Keywords excerpted from "The Truth about Website Promotion" Written by George Manty, owner of http://websitepromotionbook.com

This article can be reproduced in whole or in part, providing this byline is included along with a link to http://websitepromotionbook.com --------------------------------------------------------------------------------

Choosing Keywords excerpted from "The Truth about Website Promotion" Written by George Manty, owner of http://websitepromotionbook.com